A kingdom for a seal

Migros unveils a product with cult potential in summer 1975: ice cream sticks in three flavours. Zurich graphic designer Hans Uster designs the packaging. He creates the now legendary packaging – a seal for vanilla, a monkey for strawberry and a bear for chocolate. Today, the ice cream featuring the adorable animals is amongst the "M-Stars," making it one of nine brands given cult status by Migros and its customers. Midor in Meilen, owned by Migros since 1928, produces 27 million of the creamy lollipops each year!