Another wave of branded products

To meet customer needs even more successfully, Migros introduces various international branded products to its shelves over the course of the year including Elsève products from L'Oréal, Nutella, tic tacs, Kinder milk slices, Kinder chocolate, Kinder-Pingui from Ferrero and well-known perfumes, such as Armani, Hugo Boss, Davidoff, Gucci and Laura Biagiotti, as well as Cenovis in the food sector. The product sales are so successful that additional branded products from Nivea, Knorr and Gillette are introduced in 2004.