What has long been a cult phenomenon at private parties since 1998—celebrating at low prices with M-Budget products—is now launched on a grand scale: the first huge M-Budget party for everyone is held in Lucerne on 22 May and proves a resounding success. Major parties are held in the following cities over the course of the year: Zurich, Basel, Lausanne, Olten, St. Gallen, Bern and Aarau.
