Launch of brand V-Love

Migros expands its range of plant-based, vegetarian and vegan products and launches the V-Love brand. The new range launches with three new plant-based barbecue products and complements Migros' wide range of around 780 certified vegetarian and vegan items. By launching the V-Love chickpea vegurt, Migros Industrie succeeds in creating the world's first plant-based alternative to yoghurt based on chickpeas. The V-Love range contains 60 products, with new additions constantly being added to the range.