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Please direct individual enquiries about the history of Migros to the Historical Company Archives of the Federation of Migros Cooperatives.
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Max conquers Switzerland
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In the "Year of the Family", Migros also focuses on the family and launches a series of new TV ads. But family life here does not revolve around the four humans, but instead a dog called Max, who soon wins the hearts of the whole nation with his trusting eyes and witty remarks about "his" humans.