Vision 2035

The Assembly of Delegates of the Federation of Migros Cooperatives (FMC) adopts a new vision for the entire Migros Group on 8 November 2025. Its guiding principle is "A Switzerland providing high quality of life for everyone".

The vision defines the Migros Group's long-term direction of travel, sets priorities for the coming years and provides employees with guidance in their daily activities. It is based on the guiding principle of "A Switzerland providing high quality of life for everyone" and is made up of three key elements:

1. Migros is first choice in everyday life. It sets standards for day-to-day services and focusses on the needs of the people. It wows customers with high-quality products and services in the areas of nutrition, health, everyday goods and finance. It makes no compromises in terms of value for money.

2. The strong Migros community is the driving force behind its success. Employees, cooperative members and customers are the heartbeat of Migros and play a vital role in shaping it. Together, they are integral to the Group's success and create a sense of trust and identification. The Migros Group believes in co-determination, offers good prospects and builds trust.

3. The Migros Group uses its commercial success for the benefit of society. As a cooperative, it gives back a significant share of its profits in a targeted way: on the one hand, to society through investments in education, culture, leisure and sustainability; and on the other, to the Migros community, in other words, customers, cooperative members and employees. Migros ensures they benefit from its successful performance.