A retailer producing much of its product range itself and in its own country is quite extraordinary when compared with other retailers around the world. That's why Migros uses the "Von uns. Von hier." ("From us. From here.") marketing campaign to raise public awareness of its uniqueness. Migros generates almost 45% of its sales from items produced in-house. At its own industrial production facilities, a 12,000-strong workforce make over 20,000 high-quality food and near/non-food products in an ecologically and socially sustainable manner while offering outstanding value for money.
