Swiss Recycling, the umbrella organisation for Swiss recycling systems, presents awards for outstanding achievements in recycling for the first time. Migros is recognised in the "Organisation" category and is presented with the Swiss Recycling Award. The jury indicated that Migros received the award because it had taken a major first step towards the nationwide recycling of plastic bottles in Switzerland by taking back all such containers from households. Migros steps up its recycling activities as part of its "Generation M" sustainability programme.
