Migros – the most popular brand

The Brand Predictor study conducted by advertising agency Havas Worldwide Switzerland reveals that Migros is now Switzerland's most popular brand, followed by M-Budget. Nespresso comes in third place. The top brand ratings are produced by combining the categories of dynamism and trustworthiness. Migros has also enjoyed the greatest level of respect amongst all leading Swiss companies for several years. This is highlighted by the "GfK Business Reflektor 2015" survey. This survey is based on 3,500 interviews in which factors, such as image, awareness, quality, innovation, emotional elements and sustainability, are analysed. As in the two previous years, Migros tops the ranking.