New premium line launched

From October, Migros treats its customers to a sophisticated selection of exquisite foods. The range, marketed as Sélection, initially comprises 35 premium products. The intention is to be a one-stop shop that offers customers as broad a choice as possible, along with the low-priced M-Budget products and the established own brands. Sélection products are renowned for their quality. They include top-class meat and poultry specialities, specially selected fish and crustaceans, rare cheeses, fine sweet biscuits, exquisite desserts, delectable pralines and first-rate Sulawesi coffee.