Supporting Pro Juventute

On International Children's Rights Day in November 2012, Migros donates CHF 1 to Pro Juventute for every purchase made at its stores. This initiative raises CHF 1,031,837. Migros customers are also able to make a donation by using special vouchers when shopping over the next six weeks. This brings the total to an impressive amount of exactly CHF 1,518,774. The donation goes towards Pro Juventute's projects for children and young people, such as the emergency helpline number 147, which 400 children and young people call every day to get advice and support around the clock.