In children's rooms, on the school yard and at playgrounds: Switzerland is gripped by Nanomania in 2011. Despite gaining vast experience from launching four "Manias" previously, this time Migros is overwhelmed by the huge demand. Another production run of the highly sought-after joker Luxibus soon has to be carried out. Over the six-week campaign, Migros runs a wide-ranging programme of activities. Nano roadshows are held at 15 different locations around Switzerland where visitors enjoy games and swapping stickers.
