The Lilibiggs are here

Migros, which has always tried to meet the needs of children and parents, steps up its efforts with a new marketing programme. Three comic characters – Hugo, Nina and Tobi the dog – play the main roles. They appear in all areas that aim to improve quality of life for children – whether it be food or non-food. Lilibiggs also make an appearance at Migros restaurants too. Here, they support well-balanced children's menus and well-built children's playgrounds. The programme is completed by a nutritional advice service, the M-Infoline and a Lilibiggs website (www. lilibiggs.ch).