In July 2017, Migros Aare integrates the "Zur Rose" pharmacy into its store on Marktgasse in Bern as a pilot project. Customers are now able to combine their shopping at Migros with the purchase of pharmacy items, while collecting Cumulus points at the same time. As the new concept proves extremely popular with customers, Migros decides to launch more shop-in-shop pharmacies in January 2018.
