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Migros anniversary

Migros is turning 100

What was Migros' first own brand? And when was our cult ice tea invented? Test your Migros knowledge in our quiz.

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Nina Huber
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Daniel Winkler Fotografie
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100 years Migros

In 1925, Swiss entrepreneur Gottlieb Duttweiler founded Migros and sent the first five mobile shop vans out on the road. A whole century has passed since then. Who would have thought back then that Migros would become so important to the Swiss population? With a whole host of 'cult' products and a unique social commitment, Migros is as much a part of Switzerland as mountains and watches. How's your Migros knowledge? Are you a Migros kid?

    • 01

      In 1975, which animals adorned the first packaging of the ice creams that would go on to become cult products?

    • 02

      How many job applications does Migros receive each year?

    • 03

      Migros is a record-breaker: which record did Migros break to get into the Guinness Book of Records?

    • 04

      What does the Gottlieb Duttweiler Institute do?

    • 05

      Which unusual building is owned by Migros?

    • 06

      How many tonnes of PET does Migros collect each year?

    • 07

      Which products are ordered most often on Migros Online?

    • 08

      Which product that disappeared has since made it back onto the shelves thanks to the Migipedia community?

    • 09

      How many new Migros stores will open by 2030?

    • 10

      In which year was Migros' cult ice tea invented?

    • 11

      Which film has become the most successful Swiss film production of recent decades thanks to start-up funding from the Migros Culture Percentage?

    • 12

      What was Migros' first own brand?

    The history of Migros

    Find out more about the early sales vehicles, the first self-service shop and founder Gottlieb Duttweiler and his wife Adele.

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