navigation

logo
Migros logo on the roof of a building

Migros anniversary

Migros is turning 100

What was Migros' first own brand? And when was our cult ice tea invented? Test your Migros knowledge in our quiz.

Text
Nina Huber
Image
Daniel Winkler Fotografie
Date
Format
What we do

100 years Migros

In 1925, Swiss entrepreneur Gottlieb Duttweiler founded Migros and sent the first five mobile shop vans out on the road. A whole century has passed since then. Who would have thought back then that Migros would become so important to the Swiss population? With a whole host of 'cult' products and a unique social commitment, Migros is as much a part of Switzerland as mountains and watches. How's your Migros knowledge? Are you a Migros kid?

    • 01

      In 1975, which animals adorned the first packaging of the ice creams that would go on to become cult products?

    • 02

      How many job applications does Migros receive each year?

    • 03

      Migros is a record-breaker: which record did Migros break to get into the Guinness Book of Records?

    • 04

      What does the Gottlieb Duttweiler Institute do?

    • 05

      Which unusual building is owned by Migros?

    • 06

      How many tonnes of PET does Migros collect each year?

    • 07

      Which products are ordered most often on Migros Online?

    • 08

      Which product that disappeared has since made it back onto the shelves thanks to the Migipedia community?

    • 09

      How many new Migros stores will open by 2030?

    • 10

      In which year was Migros' cult ice tea invented?

    • 11

      Which film has become the most successful Swiss film production of recent decades thanks to start-up funding from the Migros Culture Percentage?

    • 12

      What was Migros' first own brand?

    The history of Migros

    Find out more about the early sales vehicles, Europe's first self-service shop and Gottlieb Duttweiler, the company's charismatic founder.

    All Stories