Peter Diethelm
CEO of the Executive Board MSM Ltd
Migros Supermarket Ltd
Migros Supermarket Ltd
Since 1 January 2024, Migros’ supermarket business has been managed in a centrally controlled, independent company to provide effective services along the entire value chain. Migros Supermarket Ltd is a subsidiary of the Federation of Migros Cooperatives (FMC) and the ten cooperatives. It is managed by its own board of directors and operationally by its own executive board. Representatives of the regional cooperatives and the FMC sit on the board of directors. The ten regional cooperatives are responsible for regional market development, operational sales and the point-of-sale network.
Our Executive Board
The Supermarket Ltd Executive Board is made up of the following members:
Miriam Richter
Member of the Executive Board MSM Ltd, Head of Food & Fresh Produce
Ruth Vögtlin
Member of the Executive Board MSM Ltd, Head of Near & Non-Food
Samuel Bauert
Member of the Executive Board MSM Ltd, Head of Sales
Rémy Müller
Member of the Executive Board MSM Ltd, Head of Marketing and Communications
Tomislav Pavicic
Member of the Executive Board MSM Ltd, Head of Operations
Sven Nef
Member of the Executive Board MSM Ltd, Head of Finance & Services
Our Board of Directors
The Board of Directors consists of seven members from the FMC and the regional Cooperatives.
Guido Rast
Chair of the Board of Directors, representative of MC Lucerne, member since 2024
Mario Irminger
Vice Chairman, President of the Executive Board FCM, member since 2024
Mario Caldelari
Representative of MC Valais, member since 2024
Mattia Keller
Representative of MC Ticino, member since 2024
Martin Lutz
Representative of MC Eastern Switzerland, member since 2024
Reto Sopranetti
Representative of MC Aare, member since 2024
Hubert Weber
external member of the Board of Directors, member since 2024
Find out more about Peter Diethelm and Guido Rast
What we stand for
Find out everything about our values and how we apply them every day to enhance our customers’ quality of life.
Daily life on our Executive Board
Dive into the exciting world of our Executive Board and learn more about what members get up to in their daily work in our stories.
All Stories
Supermarket
Shopping at low prices
Migros to match discounter prices. Peter Diethelm explains the new strategy.
Supermarket
What to keep in your emergency store
Everyone should keep some emergency supplies at home. Here's some advice on what to stock up on.
Climate & energy
What is the climate contribution used for?
You can make a contribution to climate protection at Migros Online and in pilot stores. What is it used for?
Supermarket
Why the price of cocoa is going through the roof
The price of cocoa has almost quadrupled in one year: Bruno Feer explains the background and consequences for Frey chocolate.
Migros Industrie
So what should you never do with pasta?
Oliver Höfler and his team make pasta for Migros in Buchs, in the canton of Aargau. Why he only adds a little sauce to pasta and the mistakes you should avoid when cooking it.
Supermarket
What’s it like to create your own cereal bar?
Migros customer Bruna Decandia had the chance to produce her own Farmer cereal bar. We explain how it all came about and what makes a good Farmer bar.
Supermarket
The busiest Migros stores
The Migros stores at the Zurich and Geneva railway stations are the busiest in German-speaking and French-speaking Switzerland. And that’s not the only record they hold.
Interview Rémy Müller
Why are Migros tissues cheaper than others, Rémy Müller?
Tissues, chocolate, mozzarella: Migros is promoting its own brands in a new campaign – by showing how much more expensive the originals are. Head of Marketing Rémy Müller explains why Migros is much cheaper than some people think.
Dental care
2,500 years of dental hygiene
From chewed branches and bone powder to today’s nylon toothbrushes. The long history of dental care.
Interview
“I still enjoy playing Beat, even after four years”
Beat is a single father who makes audiences of Migros ads laugh with his loveable goofiness. The actor who plays him, Sebastian Krähenbühl, discusses the pros and cons of his fame and why he doesn’t eat mandarin soup or octopus.
Price increase
Why has olive oil suddenly gone up in price?
Olives and olive oil are becoming noticeably more expensive. Migros buyer Enrico Antonini explains why.
Migros is cutting the prices of 400 products
What will be cheaper now, Peter Diethelm?
Migros is lowering the prices of over 400 everyday products. Peter Diethelm, head of the newly launched Supermarkt Ltd, explains why – and what customers can expect next.
