Our values
Our path to the future
The Migros Group strategy
We are known amongst our customers, employees and the general public for being the leading company when it comes to improving quality of life. Our consumer products and services help people fulfil their everyday needs. As such, our aim is to provide for all segments of society and their specific needs.
Our purpose
Our purpose sets out what motivates us and what we jointly strive to achieve in our everyday work.
Every day, we work passionately to improve people’s quality of life and our society.
Our strategy
Our strategy provides a framework for aligning our company's strategic business areas. This strategy has been developed by the Executive Board on behalf of the FMC Board of Directors and has been approved by the latter. The goals, values, purpose and leadership principles set out in the strategy are binding for the entire Migros Group.
In corporate terms, our strategic business areas and units operate as independently as possible. They are given clearly defined targets and roles whilst maximising the opportunities for synergies. Strategic initiatives tap into potential for added value, which can only be implemented through a joint, integrative effort.
Our mission statement
Our mission statement is at the heart of our strategy and consists of three elements: our vision, values and purpose.
Our core values
Our three values describe the attitude with which we work together within the Migros Group.
Community – we are close
Responsibility – we do the right thing
Pioneering spirit – we create new things
Our vision
Consistent customer orientation: we consistently focus on meeting the needs of our customers.
Social commitment: we set the benchmark for social commitment in Switzerland.
Common focus: we have a common strategic focus around which all our activities are aligned.
Corporate ecosystem: our companies are organised in a way that ensures long-term profitability for the Group.
Our pledge
Our pledge to customers: we are the Swiss company which works passionately every day to improve our customers’ quality of life.
Our pledge to employees: we create innovative business models and ensure modern and attractive working conditions for our employees.
Our pledge to members: we undertake to create value that will secure Migros’ future and independence in the long term.
Our pledge to suppliers: based on free market economics and performance-based competition, we seek to collaborate directly with our suppliers. We steadily improve products and services, promote the health and well-being of the population and also set environmental and social standards in our working and production conditions.
Our pledge to society: we promote free, autonomous individual development. The Migros Culture Percentage enables a large cross-section of the population to access culture and education and empowers people to participate in cultural, social and economic change in society. We operate our core business in a socially responsible and resource-efficient manner.
Implementation
In order to ensure that we are able to successfully implement our vision, we require a strategic framework. This framework sets out which customer needs the Migros Group will jointly focus on as well as the ambitions underlying our activities.
Mission statement
Note on the enhanced Migros Group strategy
The strategy was launched across the group on 19 January 2022.
Bringing our strategy and values to life
Gain insights and discover Migros’ stories, our products and the people behind them.
All Stories
Dance Festival Steps
«I trust him more than I trust myself»
They have been dancing in unison for nearly 30 years: Saburo Teshigawara and Rihoko Sato. But how did the Japanese duo become global icons? We met them before their performance at the Dance Festival Steps.
Time stress
Five ways to reduce leisure stress
Never before have we in Switzerland had so much free time as we do today. And yet, we are more stressed than ever. This was the finding of a study conducted by the Gottlieb Duttweiler Institute. Time researcher and psychologist Marc Wittmann explains how you can relax.
Music industry
What it takes to become a pop star
Some music careers happen overnight; however, most of them are the result of years of work. What this means.
Inclusion
A man with an iron will
After suffering an accident, René Hübner had to start using a wheelchair, but he adapted to his new situation and now works as a forklift operator for Migros.
Digitalisation
«My wife and I set up a school in Kenya»
He’s «Mr Barcode» at Migros – Marcel Ducceschi has been a driving force behind the digitalisation of the supply chains. Now he’s set to retire, but that doesn’t mean he’ll be slowing down.
Working in the Migros Group
Migros Club School
How Jeremy made the journey from language student to employee.
Working in the Migros Group
«You have to be brave and just go for it»
At 33 years old, Lolita Vazquez is deputy head of production in the orders department of the Elsa Group, in Estavayer-le-Lac (FR), in a traditionally male-dominated field. But things are changing.
DNA
Migros does all this for Switzerland
It's an important job machine, protects the environment and demonstrates a commitment to society on several fronts. The figures behind this.
Chat checkout
Head over to Migros for a chat
The Migros Gundelitor supermarket in Basel now has a chat checkout where customers can stop and talk to staff. This service, which is unique in Switzerland, is proving very popular.
Friendships
How to deal with energy vampires?
If friendships leave you feeling drained instead of empowered, you need to act. Below, we describe some red flags of toxic friendships and what steps you can take.
Breast cancer
«1 Tulip For Life» breast cancer campaign
For the «1 Tulip For Life» campaign, 800 tulips have been planted in Park im Grünen Grün 80 to highlight the important issue of breast cancer.
Learning dialect
What on earth is a «Himugüegeli»?
You can even learn dialect at the Club School now.
