Our values
Our path to the future
The Migros Group strategy
We are known amongst our customers, employees and the general public for being the leading company when it comes to improving quality of life. Our consumer products and services help people fulfil their everyday needs. As such, our aim is to provide for all segments of society and their specific needs.
Our purpose
Our purpose sets out what motivates us and what we jointly strive to achieve in our everyday work.
Every day, we work passionately to improve people’s quality of life and our society.
Our strategy
Our strategy provides a framework for aligning our company's strategic business areas. This strategy has been developed by the Executive Board on behalf of the FMC Board of Directors and has been approved by the latter. The goals, values, purpose and leadership principles set out in the strategy are binding for the entire Migros Group.
In corporate terms, our strategic business areas and units operate as independently as possible. They are given clearly defined targets and roles whilst maximising the opportunities for synergies. Strategic initiatives tap into potential for added value, which can only be implemented through a joint, integrative effort.
Our mission statement
Our mission statement is at the heart of our strategy and consists of three elements: our vision, values and purpose.
Our core values
Our three values describe the attitude with which we work together within the Migros Group.
Community – we are close
Responsibility – we do the right thing
Pioneering spirit – we create new things
Our vision
Consistent customer orientation: we consistently focus on meeting the needs of our customers.
Social commitment: we set the benchmark for social commitment in Switzerland.
Common focus: we have a common strategic focus around which all our activities are aligned.
Corporate ecosystem: our companies are organised in a way that ensures long-term profitability for the Group.
Our pledge
Our pledge to customers: we are the Swiss company which works passionately every day to improve our customers’ quality of life.
Our pledge to employees: we create innovative business models and ensure modern and attractive working conditions for our employees.
Our pledge to members: we undertake to create value that will secure Migros’ future and independence in the long term.
Our pledge to suppliers: based on free market economics and performance-based competition, we seek to collaborate directly with our suppliers. We steadily improve products and services, promote the health and well-being of the population and also set environmental and social standards in our working and production conditions.
Our pledge to society: we promote free, autonomous individual development. The Migros Culture Percentage enables a large cross-section of the population to access culture and education and empowers people to participate in cultural, social and economic change in society. We operate our core business in a socially responsible and resource-efficient manner.
Implementation
In order to ensure that we are able to successfully implement our vision, we require a strategic framework. This framework sets out which customer needs the Migros Group will jointly focus on as well as the ambitions underlying our activities.
Mission statement
Note on the enhanced Migros Group strategy
The strategy was launched across the group on 19 January 2022.
Bringing our strategy and values to life
Gain insights and discover Migros’ stories, our products and the people behind them.
All Stories
Culture Percentage
Togetherness instead of coexistence
They build bridges between cultures, generations and social classes. Three people who champion diversity.
Migros Commitment
Be like Hedy Graber
After 20 years, the ‘grande dame’ of the private promotion of culture is retiring. Seven of her strategies for success.
Supermarket
Shopping at low prices
Migros to match discounter prices. Peter Diethelm explains the new strategy.
Migros Pioneer Fund
This substance makes our skin age less quickly
Antioxidants are said to protect against ageing and disease. What's the story with these much-praised particles?
Culture Percentage
Classical music with a new twist
The new Classics 180° concert format breaks the rules. Director Mischa Damev explains what we can expect.
Migros Pioneer Fund
Beautiful products also help in the last stage of life
Bitten Stetter designs products for the final stage of life. In this way, she improves the quality of life of terminally ill patients.
Work environment
Children need new skills
The world of work is changing and new professions are emerging. How can we prepare our children for the future?
GDI
Is the era of the traditional family now over?
Women are having much fewer children and many marriages are ending in divorce: what will the family of the future look like? Five theories.
Migros Culture Percentage
How to spot well-known constellations easily
Our celestial chart will enable you to spot constellations and also identify the hotspot for shooting stars.
Migros Museum
How your nose decides who you love
People’s aroma is a key factor in determining how much we like them. Researcher Bettina Pause explains just how strongly we’re guided by fragrances in our daily lives.
Migros Aid Fund
More and more non-native plants in the Alps
Alien species are also spreading in the Alps. How can hikers spot these plants, and what should they do? An overview.
Migros rebuilding
“Migros is not a museum”
Why is Migros rebuilding? And what does the Migros of the future look like? Mario Irminger, President of the Executive Board, gives his view.
