Dynamic and chic

The new corporate design announced takes shape over the course of the year, with Migros introducing a new logo and uniforms for its 40,000 sales staff. Ida Gut from Zurich designs the outfits. Her design is dynamic, fresh, mischievous and seeks to convey a positive attitude to life and high quality of life. The materials used for the new uniforms—all of which are eco-certified—come from Switzerland, Austria and Germany and are made by seamstresses in Eastern Europe and China. All suppliers sign the Code of Conduct introduced by Migros. By the end of November, all Migros staff in Switzerland are sporting the same look for the very first time.