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Pour toute demande individuelle relative à l’histoire de Migros, veuillez vous adresser aux archives historiques de la Fédération des coopératives Migros.
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In-house production of yoghurt
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In 1931, Migros starts producing yoghurt. Because the standard retail price is reduced from 45 cents to 25 cents per glass, consumption of yoghurt increases rapidly. The launch of disposable packaging in 1960 triggers another huge spike in sales.