New advertising campaign

The slogan "Migros so oder so" ("Migros one way or another") has had its day. A new campaign is launched nationwide on 14 April: "Migros – ein M besser" ("Migros – an M better"). The clear promise: wherever it says Migros on the label, you can be sure there is added value inside. A television advert featuring the chicken named "Chocolate", which leaves the farm and scurries unperturbed into the noisy city only to lay its egg fresh in the egg carton at a Migros store, makes the Swiss people smile.