New name – new layout

On 25 May, the "Migros-Magazin" for German-speaking Switzerland and "Migros-Magazine" for the French-speaking region are published for the first time. This event was preceded by a revision of the visuals and content of the two weekly magazines "Brückenbauer" and "Construire." Migros' governing bodies also approve a change of name. Readers can now enjoy two additional pages in the new magazine containing the latest information on the Migros Cumulus customer loyalty programme. Two editors-in-chief are also appointed as part of the relaunch: Hans Schneeberger for "Migros-Magazin" (new to the company) and Joël Guillet for "Migros-Magazine", previously deputy editor-in-chief of "Construire." From September, 450,000 members of the Cumulus customer loyalty programme can enjoy the new magazine.