Strong Migros sponsorship

Migros steps up its sponsorship activities this year and supports three musicals ("Grease", "Chess" and "Twist of Time"), five open-air festivals in Switzerland—Gurtenfestival, Rock Circus San Vittore, Openair St. Gallen, Heitere Open Air, Zofingen, and Paleo Festival Nyon – the open-air cinemas in Bern, Basel, Geneva and Zurich and the 'magic lanterns' project, a children's film club. In sport, it focuses on running and inline skating. By making these commitments, Migros aims to appeal to broad sections of the Swiss public interested in cultural and leisure activities.