Ten years of M-Budget

The iconic line's unstoppable success story continues. From 3 January, Migros customers have even greater choice in the M-Budget product range. 50 new products are added to the range in all areas, taking the total to around 380 products. This includes the food and non-food areas, but now also pet food and personal care products. M-Budget now establishes a presence at M-Restaurants. Additional products, such as wristlets, underwear, training jackets, T-shirts, bags, bath towels, flip-flops and a daring mini skirt in M-Budget design are introduced over the course of the year. These items are made available in the iconic M-Budget online shop and sell out in no time at all. A further 70 items are added in September, and the first M-Budget party abroad is held in Rimini in October. In November, Migros launches its own credit card called the M-Budget Mastercard, which can also be used to collect Cumulus points.