Migros focuses on Swiss organic farming

After more than 30 years of close co-operation, the partnership between Migros and Bio Suisse is now being taken to a new level. Going forward, Migros organic products from Switzerland and organic products processed in Switzerland will be labelled with the Bio Suisse Bud. Migros is thus making a clear commitment to Swiss organic farming. Migros will also help Swiss organic farmers to promote domestic organic production and provide financial resources for that purpose.

"With this clear focus, we are offering our customers simple guidance when shopping. Where the Bud label is on the packaging, our commitment to Swiss organic farming is inside," says Peter Diethelm, CEO of Migros Supermarkt AG.

Balz Strasser, Managing Director of Bio Suisse, doubles down: "We are delighted to be able to intensify our already excellent collaboration and thus strengthen Swiss organic agriculture in the long term."

Organic products for every customer segment

Imported and foreign-produced products under the Migros Bio brand will continue to meet at least the EU organic standard. However, they are not certified with the Bio Suisse Bud or labelled with the Bud logo. That means Migros will continue to offer its customers an attractive and varied organic range that covers several price segments.