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Migros promotions to now start on Thursdays

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Providing more choice at the right time: from 5 February 2026, Migros promotions will now start on Thursdays and run until Wednesday of the following week. The Migros Magazine with Migros Woche as a supplement will also now be delivered on Wednesdays. Migros is making this change to ensure even more consistent alignment with the shopping habits of its customers as well as improved availability and attractive prices at the right time.

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Press release

Customers who like to do their weekly shopping at the end of the week will benefit twofold in future: Migros is moving the start of its promotional campaigns from Tuesday to Thursday to cater specifically to its customers' shopping habits. As a growing number of customers visit the stores to do larger shops between Thursday and Saturday, Migros now aims to ensure they can benefit from greater availability of products on promotion, especially on these busy days.

In addition to targeted weekly promotions, the permanent low prices on over 1,000 everyday items remain a key element in easing the cost-of-living pressure facing customers. Together, the promotions and low prices will make shopping much more affordable – without compromising on quality and freshness.

Migros Magazine now on Wednesday and promotions will always start on Thursday

In line with the new promotion schedule, the Migros Magazine, including the supermarket's special offer supplements (Migros Woche) and those of Denner, will now be delivered on Wednesdays. This means that readers will still have plenty of time to seek inspiration and plan their shopping before the promotions start on Thursday. The popular special weekend deals will remain available from Thursday to Sunday.

Denner is also adapting its promotion schedule and is also moving the start of its promotion week to Thursday. By implementing these changes, Migros is making shopping even easier and offering attractive promotions that provide customers with great value for money.

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