All change for Migros media

In autumn 1976, the FMC approves the conversion of the evening newspaper "Die Tat" into a morning tabloid, and a modern printing plant is installed in record time at a printing facility in Spreitenbach (photo) to enable the "Genossenschaft zur Limmat" to print a multicolour daily newspaper. The "Genossenschaft zur Limmat" then becomes Limmatdruck AG in 1977. By promoting Charlotte Hug, editor-in-chief of "Construire," the FMC decides to set up a Media Coordination division to look after its publishing interests. Under the leadership of Roger Schawinski, the new "Tat" newspaper is launched on 4 April. Its provocative, sometimes nonchalant style polarises Migros' executive bodies right from the outset. After the editorial team goes on strike because they feel overlooked in the appointment of a new editor-in-chief to replace Schawinski in July 1978, the FMC abandons the experiment. The very last edition of "Tat" is published on 22 September 1978.