In the country's most comprehensive brand study, Migros is named Switzerland's strongest brand for the first time in 2010. The study reveals that consumers are once again focussing more on Swiss values and tradition. Migros also achieves top marks in a reputation survey, with an excellent price-performance ratio and commitment to social and environmental issues being the decisive factors: here too, Migros came top and was voted the best Swiss company. In addition, a representative survey conducted by another market research institute shows that Migros is once again the most popular Swiss retailer in 2010.
