Migros recorded an increase in sales in 2024

Marked by restructuring and disposals, 2024 was a year of new beginnings for Migros. In this challenging environment, we succeeded in keeping sales at a stable level in our core business – the supermarket. Coming in at CHF 32.5 billion (+1.6%), Group sales were well up on the previous year's strong performance. One of the major drivers was continued strong growth in online retail (+10.1%, CHF 4.5 billion). Retail sales in Switzerland also increased by 1.4% to CHF 24.4 billion. 

Food and non-food 

Two trends were evident in the Swiss retail business: the in-store supermarket business enjoyed steady growth and increased sales by +0.3% to CHF 12.7 billion. Individual formats such as Migros Partners and Voi posted growth of 4.1% overall. "This performance confirms we are on the right track with our clear focus on our supermarkets," says Mario Irminger, President of the Executive Board of the Federation of Migros Cooperatives. The performance of the bricks-and-mortar stores is supported by the growth of the 'Migros Online' online supermarket, which recorded an increase in sales to CHF 365 million(+6.0%), consolidating its leading position in Switzerland. 

In the non-food segment, the shift from bricks-and-mortar stores to online retail continued. This mainly affected the specialist stores, which Migros is currently disposing of. This means both sales contributions and losses will be eliminated in the results for 2025. Buyers have already been found for Melectronics, SportX and Bike World, while the search for a suitable new owner for Micasa and Do it + Garden is still continuing. 

With the disposal of specialist stores, Hotelplan Group and Mibelle Group, Migros is focussing on its core business. As part of the nationwide low-price campaign, Migros began reducing the prices of well over 1,000 popular everyday products to discount levels in October 2024 – while maintaining the same high level of quality. Migros is investing CHF 500 million a year in this campaign. It is also providing even fresher produce from the local region and focusing more heavily on its own brands. The opening of 140 new stores and upgrading of 350 existing ones over the next few years will strengthen the company's presence throughout Switzerland. 

Migros Industrie 

The Migros Industrie companies generated sales of CHF 6.1 billion (+1.8%). One of the growth drivers was strong demand in the domestic market at the food retailers (Migros supermarkets, Denner, Migrolino). 

Retail 

Sales in the retail sector climbed to CHF 9.0 billion (+3.3%). This growth was driven by the continued strong online business, particularly with the Galaxus Group (+17.2%, CHF 2.9 billion). Switzerland's largest online retailer has also been operating in Germany since 2018 and increased its sales for the 23rd year in a row. Denner (+0.1%, CHF 3.8 billion) and Migrolino (+0.4%, CHF 0.8 billion) also enjoyed an increase in sales. In Migrol's business, sales volumes declined and oil prices fell (-9.7%, CHF 1.4 billion). 

Hotelplan Group increased sales to CHF 1.8 billion (+3%) despite geopolitical uncertainty in key holiday regions. The travel group will release detailed sales figures on 29 January 2025. 

Health 

Healthcare services recorded strong growth to CHF 1.5 billion. This was mainly driven by the performance of the Medbase Group, which posted strong growth of 25.7%. This resulted in healthy organic growth of 2.7%. Preventative healthcare services also contributed to the upturn with a rise in the number of memberships taken out with the movemi fitness centre chain. 

Financial services 

Migros Bank will publish its annual financial results on 11 February 2025. 

Media conference on the financial results 

The Federation of Migros Cooperatives' (FMC) annual media conference on the financial results will be held in Zurich on Tuesday, 25 March 2025. Invitations will be sent out in good time.