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PLAYMOBIL Mania

PLAYMOBIL Mania: new Migros collection promotion

PLAYMOBIL figure behind a supermarket checkout. Colorful headline: PLAYMOBIL Mania.

In the new Migros collection promotion, there’s something very special to collect: Migros itself. For six weeks starting today, Migros customers can collect a total of five exclusive, limited edition PLAYMOBIL sets replicating different areas of a Migros store – from the flower department to the checkout, the fun is endless.

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Press release

PLAYMOBIL Mania runs from 13 August to 23 September. There are a total of five exclusive collection sets replicating familiar areas from Migros stores. In addition to an in-house bakery, there is a refrigerated counter, a flower section, and a fruit and vegetable department. Of course, there is also a checkout area. And it goes without saying that the PLAYMOBIL figures wear the same clothes as the staff in the Migros supermarkets. The sets are rounded off with well-known Migros products.

During the promotion, Migros customers receive a sticker for every CHF 20 spent. A full collection card with 20 stickers can be redeemed for one of five exclusive and limited PLAYMOBIL play sets for free. The stickers are available at all Migros supermarkets, as well as from Migros partners, VOI and Migros Online. Completed collection cards can be redeemed until 30 September 2024, while stocks last.

For the complete play experience, you can purchase the large PLAYMOBIL Migros store for CHF 39.90 at a Migros supermarket or Migros Online (while stocks last). This includes a customer with her son, a shopping trolley, an integrated self-check-out zone and various components of a Migros store.

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