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Please direct individual enquiries about the history of Migros to the Historical Company Archives of the Federation of Migros Cooperatives.
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Cold temptation
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Ice cream sign in the Avenue d’Echallens branch in Lausanne (1957) 
Ice cream advertisement (Wir Brückenbauer, 1952) 
Advertising poster by Jules Glaser (circa 1966) 
Wir Brückenbauer, 1960 
Advertisement for mio***fresh deep-freeze and ice cream cake (circa 1965)
In 1950 Migros began producing ice cream. The first «Glace-Stängeli» was followed by the top-selling and more affordable family pack. To ensure that their manufacturing facilities were kept running all year round, Migros soon began promoting the idea of eating ice cream in winter.