Cooperatives in French-speaking Switzerland to share marketing in future

The Migros cooperatives in French-speaking Switzerland – Migros Geneva, Migros Valais, Migros Vaud and Migros Neuchâtel-Fribourg – and Migros Supermarket Ltd (MSM) will collaborate more closely in future to make Migros' range of products and services in their regions more attractive. To achieve this goal, they founded Migros Marketing Romand AG (MMR) on the 1st of July 2025. This will centralise and optimise product management, enabling a more effective response to rapidly changing customer requirements. A product range tailored to French-speaking Switzerland will further improve the shopping experience in the aim of increasing our market share in French-speaking Switzerland.

MMR will be based in Ecublens (Canton of Vaud). Its Board of Directors is made up of representatives from the participating cooperatives, MSM and Migros Logistique Romande AG (MLR). Bertrand Salamin, who has been managing the project since November 2024, will assume the role of CEO. Around 30 vacancies will be filled at MMR by the end of June 2025, and each cooperative will also retain positions for regional product management. The process for filling vacancies is now under way and Migros will provide support for employees who do not transfer to the new organisation to help them find alternative positions within or outside of Migros.