Elsa Group sells SoFine to plant-based products specialist The New Originals Company

Elsa Group sells its subsidiary SoFine to The New Originals Company (NOC), a company specializing in plant-based products such as tofu. SoFine produces tofu and meat substitutes in Landgraaf, the Netherlands, which are primarily intended for the European market. It also supplies Migros supermarkets with a small but very popular range of products.

"SoFine and The New Originals Company are a perfect match. This sale provides SoFine with specialized support that will reinforce its future success," says Matthew Robin, CEO of the Elsa Group. NOC is taking over both the site and the approximately one hundred employees.

"We are very pleased to be expanding our expertise in the long term with the new location and highly qualified employees. With SoFine, we are expanding our portfolio to include established and popular plant-based products, particularly in the convenience segment, and are developing the entire category in a targeted and innovative way," says Matthias Krön, CEO of the New Originals Company.

Migros focuses on the Swiss business

The sale of SoFine is part of the Migros Group's focus on its core business, which the company announced at the beginning of February 2024. Migros Group focuses on the business segments of retail (food and non-food), financial services (Migros Bank) and health (Medbase Group). It aims to impress its retail customers with attractive prices, top quality, good service and a wide range of products for every budget.

The sale of SoFine has no impact on Migros' positioning in its plant-based product category, which continues to offer its loyal customers a wide range of products.

• About SoFine: SoFine is a Dutch manufacturer of tofu and soy products, founded in 1963 and specialising in sustainable, organic and GMO-free products. The company serves markets in Europe, including Germany, Finland and Benelux, with its established SoFine and ProLaterre brands and private label production. SoFine is known for its environmentally friendly production methods and sustainable packaging practices.

• About The New Originals Company: Founded in Vienna, The New Originals Company is a leading European tofu producer with production sites in Germany, Slovakia, and Romania, as well as the brands Lunter, Omami, and Inedit. The company’s name reflects its mission: to create innovative products that build on the rich tradition of tofu while focusing on quality and transparency. The New Originals Company combines traditional methods with modern needs, creating New Originals for a future food culture. The company is committed to sustainable practices across Europe and works closely with local farmers, using gentle processing methods to achieve a perfect balance of health, sustainability, and value.

• About Elsa Group: The Elsa Group is one of the leading industrial groups in the Swiss dairy industry and is part of the Migros Group (Migros Industrie). As experts in the production and filling of dairy products as well as in the maturing and processing of cheese, the Elsa Group comprises 7 specialized companies that work together in a network.