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Our progress

Key figures on sustainable product range and services

Two Migros employees check bananas in a processing hall.

Bringing sustainability into our customers’ everyday lives is our top priority. That’s why we have many sustainable products in our range. And the number is growing every year. In addition to taking ecological criteria into account, it’s important to us that our goods come from business partners with socially acceptable and safe working conditions. This is why we are committed to ensuring compliance with social standards along the supply chain. Find out more about our progress based on our key figures here.

How we collect our data

The information published here focuses primarily on Cooperative Retailing (the activities of the ten regional Migros Cooperatives) and Migros Industrie. As part of the ongoing development of sustainability reporting, further key figures are published on an ongoing basis and the scope of application is being extended to the entire Migros Group.

The starting point in terms of environmental and social challenges is constantly changing. This means improving sustainability is a continuous process. We therefore regularly review whether our sustainability strategy meets current standards and scientific findings and make adjustments where necessary. In addition, targets or KPIs can be adjusted if this improves measurability or if changes to framework conditions make this necessary.

What we have achieved so far

  • Product range targets

    Our range is becoming more sustainable

    We set ourselves targets along the supply chain.

Sustainable raw materials and products

In order to improve the social and ecological conditions in our supply chains, we have set ourselves ambitious targets relating to responsible procurement and raw material processing as well as the provision of sustainable products.

  • Sustainability requirements for raw materials

    Icon for opening or closing

    Target: By the end of 2025, 100% of the relevant raw materials for our own-brand products will meet the defined sustainability requirements.

    Scope

    Status

    KPI

    2024

    2023

    2022

    2021

    2020

    Own-brand food products in Migros supermarkets and hypermarkets (incl. Migros Online)

    not on track

    Proportion of raw materials that meet our sustainability requirements as a percentage of the total quantity procured

    88%

    94%

    98%

    on track

    Coffee

    100%

    92%

    95%

    95%

    on track

    Cocoa

    97%

    95%

    96%

    97%

    on track

    Palm oil

    99%

    100%

    100%

    100%

    on track

    Cane sugar

    91%

    99%

    99%

    98%

    not on track

    Wheat

    78%

    91%

    on track

    Soy (food product)

    93%

    88%

    on track

    Fish & seafood

    100%

    98%

    99%

    on track

    Beef

    92%

    96%

    What is meant by “defined sustainability requirements” and which materials constitute relevant raw materials? For this target, we use the following labels and standards:

    • Coffee: Rainforest Alliance, Fairtrade Max Havelaar, EU Organic (EU Organic Regulation), Bio Suisse (Bud)

    • Cocoa: Rainforest Alliance, Fairtrade Max Havelaar, EU Organic (EU Organic Regulation), Bio Suisse (Bud)

    • Palm oil and palm kernel oil: RSPO Segregated (SG), RSPO Mass Balance (MB), RSPO Book & Claim (B&C), EU Organic (EU Organic Regulation), Bio Suisse (Bud)

    • Cane sugar: Fairtrade Max Havelaar, EU Organic (EU Organic Regulation), Bio Suisse (Bud) or equivalent organic standards (Demeter, Bioland, Naturland, Biokreis), Bonsucro, NOP and Bio Suisse (Bud)

    • Fish & seafood: WW fish guide (green, orange), ASC, MSC, EU Organic (EU Organic Regulation), Bio Suisse (Bud)

    • Beef: Bio Weide-Beef, Weide-Beef, Bio Suisse (Bud)

    • Soy-based food products: certification according to Basel Criteria, Donau Soja (Europe Soja), EU Organic Regulation, Bio Suisse (Bud), Bio Austria, Pro Terra Europe, ISCC Plus Non-GMO

    • Wheat: IP-Suisse, IP-Suisse pesticide-free cultivation, EU Organic Regulation, Bio Suisse (Bud)

    Comment on the target status at the end of 2024:

    • The decline can be partly explained by an adjustment in data collection and poorer harvests (wheat).

    Target: By the end of 2025, 75% of the relevant raw materials for non-food own-brand products in our supermarkets and hypermarkets will meet the defined sustainability requirements.

    Scope

    Status

    KPI

    2024

    2023

    2022

    2021

    2020

    Own-brand products (non-food) in Migros supermarkets and hypermarkets

    not on track

    Proportion of sales with products made from raw materials that meet our sustainability requirements

    72.9%

    71.9%

    What is meant by “defined sustainability requirements” and which materials constitute relevant raw materials? For this target, we use the following labels and standards:

    • Wood, paper & pulp: FSC, Recycling (FSC Recycled, Blue Angel, PEFC Recycled, GRS or equivalent standards)

    • Textiles: GOTS, GRS, Eco, Made in Green

    Comment on the target status at the end of 2024:

    • The sustainability share of raw materials was increased in 2024. However, the ambitious targets on increasing the level of recycled plastic and metal materials have not yet been reached, which explains why target attainment is currently not on track. The exclusion of specialist store product ranges also has a negative impact.

    Target: By the end of 2025, 57% of the relevant raw materials for non-food products in our specialist markets will meet the defined sustainability requirements.

    Scope

    Status

    KPI

    2023

    2022

    2021

    2020

    Own-brand products (non-food) in Migros specialist markets

    on track

    Proportion of sales with products made from raw materials that meet our sustainability requirements

    62.8%

    The goal was no longer pursued in 2024 due to the revision of the Sustainability Strategy.

    Target: By the end of 2025, we will have improved the sustainability of critical raw materials for our own brands through the implementation of projects at source (stage one of the value-added chain).

    Scope

    Status

    KPI

    2024

    2023

    2022

    2021

    2020

    Own brands of Migros supermarkets and hypermarkets (incl. Migros Online)

    on track

    Number of projects

    4

    4

    4

    3

    The following raw materials are classified as critical:

    • Coffee, cocoa, palm oil, soy, cotton, peat.

    Comment on the target status at the end of 2024:

    • All projects are already being implemented. No new projects were added in 2024.

    • Coffee: La Laguna project in Honduras as well as projects in Peru, Brazil, and Colombia, implemented by the Migros industrial company Delica.

    • Cocoa: Necaayo project in Côte d’Ivoire, including a new agroforestry climate protection project as of the end of 2020, implemented by the Migros Industrie company Delica

    • Palm oil: Involvement with projects at source via Palm Oil Network Switzerland

    • Soy: There are currently no ongoing projects, but Migros is involved in the Soy Network Switzerland, of which it is a founding member.

    • Peat: Migros is part of the federal government's peat phase-out strategy and has signed declarations of intent within this framework that have already been implemented (bagged soil), are currently being implemented (ornamental plants) and are still pending (vegetables & herbs). Migros is represented in the FOEN's peat working group.

    Raw materials

    • Sales of sustainable products

      Icon for opening or closing

      Target: By the end of 2025, we will have increased sales of sustainable products in our supermarkets and hypermarkets to 35%.

      Scope

      Status

      KPI

      2024

      2023

      2022

      2021

      2020

      Migros supermarkets and hypermarkets (incl. Migros Online)

      not on track

      Proportion of total sales generated with sustainable products (excl. VAT)

      31.5%

      31.8%

      Sustainable products are those with the following labels or fulfilling the following standards:
      Migros Bio, IP Suisse, Fairtrade Max Havelaar, MSC, Eco, FSC, Migros-Bio Cotton, Terra Suisse, Topten, Migros-Bio Garden, UTZ Certified, ASC, Blue Angel, Bluesign, Naturkosmetik, WWF, Organic foreign brands Food, Recyclate Non-food, Demeter, MadeInGreen Oekotex, GOTS, Weide-Beef, GRS, Rainforest Alliance, FSI (Fair Sourcing), Bio Knospe (Bud), Bio Suisse (Bud), Recycled, RDS Down, Cradle2Cradle Bronze, Cradle2Cradle Silver, Cradle2Cradle Gold, Nordic Swan, Downpass, Better Cotton, ASI, M-Nachhaltigkeit / Mehrweg, FSA (Silver / Gold Level), Optigal, all bagged soil, M-Plus.

      Comment on the target status at the end of 2024:

      The share of sales generated with sustainable products fell slightly owing to product range adjustments.

      Target: By the end of 2025, we will have increased sales of sustainable products in our specialist markets to 18.7%.

      Scope

      Status

      KPI

      2023

      2022

      2021

      2020

      Migros specialist markets

      not on track

      Proportion of total sales generated with sustainable products (excl. VAT)

      11.5%

      The goal was no longer pursued in 2024 due to the revision of the Sustainability Strategy.

      Proportion of fish & seafood label products Migros Group*

      Proportion of total fish & seafood sales with MSC, ASC and organic labels

      Change compared to previous year

      2023

      2022

      2021

      2020

      2019

      Cooperative Retailing

      4.8%

      67.2%

      64.1%

      63.5%

      67.3%

      65.0%

      Migros Industrie

      -0.4%

      72.7%

      73.0%

      72.1%

      67.9%

      58.3%

      Commerce

      2.0%

      80.3%

      78.7%

      78.2%

      72.6%

      72.9%

      Migros Group total1

      0.5%

      66.6%

      66.3%

      67.3%

      67.6%

      65.2%

      *Update pending

      1 The proportion of labels for the Migros Group were adjusted to account for internal deliveries from Migros Industrie to the retail companies and Cooperative Retailing in order to avoid double counting. The unadjusted figures were used at business division level.



      Sustainable procurement

      We go to great lengths to ensure that our products and services are produced as sustainably as possible. Our measures aim to protect people, animals and the environment in equal measure.

      • Social standards

        Icon for opening or closing

         For new suppliers, the supply chain is initially examined for potential risks, for which the country of production or the industry, for example, may provide indications. Once all factors are known, we prioritise the suppliers’ supply chains and determine the form and frequency of the monitoring process. The focus is on supply chains with potentially higher risks.

        amfori BSCI audits: Supermarket result

        Proportion of total number of audits

        2024

        2023

        2022

        2021

        2020

        2019

        Good performance

        12%

        9%

        8%

        8%

        9%

        9%

        Average performance

        87%

        90%

        89%

        89%

        87%

        83%

        Poor performance

        1%

        1%

        2%

        3%

        4%

        7%

        Total number of audits (initial and follow-up audits)

        1,452

        1,503

        1,452

        1,136

        1,143

        995

        These figures are in line with the industry average. Most of our suppliers’ deficiencies were found in the areas of maximum working hours, management system and occupational safety.

        amfori BSCI audits: Supermarket, results by topic (in %)

        2024

        2023

        2022

        2021

        2020

        2019

        Proportion of audits per performance grade per audit topic

        Good

        Average

        Poor

        Good

        Average

        Poor

        Good

        Average

        Poor

        Good

        Average

        Poor

        Good

        Average

        Poor

        Good

        Average

        Poor

        Maximum working hours

        13.3

        2.5

        84.2

        10.8

        1.8

        87.4

        11.3

        2.0

        86.7

        12.5

        2.6

        84.9

        14.6

        3.9

        81.5

        15.1

        5.6

        79.3

        Management system

        8.8

        75.8

        15.4

        6.1

        75.3

        18.6

        6.5

        58.4

        35.1

        8.9

        21.5

        69.6

        10.7

        13.7

        75.6

        11.7

        11.5

        76.9

        Occupational health and safety (OHS)

        96.0

        0.3

        3.7

        95.4

        0.6

        4.0

        94.3

        0.8

        4.9

        93.0

        1.1

        5.9

        90.4

        1.4

        8.2

        86.2

        1.4

        12.4

        Social partnership

        90.6

        8.7

        0.8

        90.7

        8.8

        0.5

        89.6

        9.8

        0.6

        86.5

        12.4

        1.1

        82.9

        15.7

        1.3

        80.8

        16.4

        2.8

        Remuneration

        82.6

        17.2

        0.1

        88.8

        10.9

        0.3

        92.6

        7.1

        0.3

        92.1

        7.5

        0.4

        89.7

        9.7

        0.6

        89.9

        8.4

        1.6

        Environmental requirements

        97.0

        3.0

        0.0

        96.6

        3.3

        0.1

        95.4

        4.5

        0.1

        93.8

        6.0

        0.3

        90.7

        9.0

        0.3

        90.7

        8.7

        0.6

        Business ethics

        99.7

        0.3

        0.0

        99.5

        0.4

        0.1

        99.2

        0.5

        0.3

        99.0

        0.7

        0.3

        99.1

        0.7

        0.2

        98.1

        8.4

        0.8

        Precarious working conditions

        99.9

        0.1

        0.0

        99.7

        0.1

        0.2

        99.9

        0.0

        0.1

        99.7

        0.2

        0.1

        99.4

        0.4

        0.2

        99.2

        0.3

        0.5

        Discrimination

        99.6

        0.4

        0.0

        99.3

        0.7

        0.0

        99.2

        0.7

        0.1

        98.2

        1.8

        0.0

        96.6

        2.9

        0.5

        96.6

        2.9

        0.5

        Child labour

        100.0

        0.0

        0.0

        99.9

        0.0

        0.1

        99.9

        0.1

        0.0

        100.0

        0.0

        0.0

        99.8

        0.0

        0.2

        99.6

        0.1

        0.3

        Forced labour

        100.0

        0.0

        0.0

        99.7

        0.0

        0.3

        99.6

        0.0

        0.4

        99.6

        0.0

        0.4

        99.7

        0.0

        0.3

        99.7

        0.0

        0.3

        Young workers

        100.0

        0.0

        0.0

        99.9

        0.0

        0.1

        99.9

        0.1

        0.0

        99.9

        0.1

        0.0

        99.7

        0.3

        0.1

        99.0

        0.8

        0.2

        Right to freedom of association and collective bargaining

        99.9

        0.1

        0.0

        100.0

        0.0

        0.0

        99.9

        0.1

        0.0

        99.9

        0.0

        0.1

        99.9

        0.1

        0.0

        99.7

        0.2

        0.1

        Total number of audits

        1,452

        1,503

        1,452

        1,136

        1,143

        995

        Target: By the end of 2025, the producers supplying 90% of the suppliers who use items from high-risk countries will have been verified to ensure they comply with socially acceptable working conditions.

        Scope

        Status

        KPI

        2024

        2023

        2022

        2021

        2020

        Own brands of Migros supermarkets and hypermarkets (incl. Migros Online), Migros specialist markets

        on track

        Proportion of suppliers with items from high-risk countries whose items are manufactured in audited production facilities

        89%

        84%

        79%

        71%

        68%

        Comment on the target status at the end of 2024:

        • The share of audited supply chains is continuously being increased. The interim target for 2024 was met.

        Target: By the end of 2025, we will have implemented at least 200 empowerment initiatives to improve working conditions in our supply chains.

        Scope

        Status

        KPI

        2024

        2023

        2022

        2021

        2020

        Migros supermarkets and hypermarkets (incl. Migros Online), Migros specialist markets

        goal achieved

        Number of empowerment initiatives

        205

        157

        115

        72

        27

        Comment on the target status at the end of 2024:

        • In 2024, various enabling activities were carried out at production facilities in our supply chain. Training and advisory sessions were provided for both company management and employees.

        Social standards

        Target: By the end of 2025, our sustainable procurement principles will have become an integral part of the procurement process.

        Scope

        Status

        KPI

        2023

        2022

        2021

        2020

        Migros supermarkets and hypermarkets

        not on track

        Proportion of measures implemented

        50%

        44%

        38%

        0%

        The goal was no longer pursued in 2024 due to the revision of the Sustainability Strategy.

        Target: By the end of 2025, we will have supported five projects to improve the education or health of marginalised groups (especially migrant workers, women, children) involved in our value-added chains and selected supply chains with potentially negative externalities from agriculture or processing. We aim to reach at least 5,000 people.

        The focus is on selected supply chains with potentially negative externalities from agriculture or processing.

        Scope

        Status

        KPI

        2024

        2023

        2022

        2021

        2020

        Migros supermarkets and hypermarkets, Migros specialist markets

        on track

        Number of projects

        4

        3

        3

        2

        1

        not on track

        Number of people reached

        4,065

        4,037

        3,412

        3,302

        Comment on the target status at the end of 2024:

        • In 2024, workshops were held for young workers on rose farms in Kenya. Fewer participants took part than was hoped for.

        Target: By the end of 2025, we will have supported three projects in our supply chain that reduce the wage gap to a living wage.

        Scope

        Status

        KPI

        2023

        2022

        2021

        2020

        Migros supermarkets and hypermarkets (incl. Migros Online)

        on track

        Number of projects supported

        1

        The goal was no longer pursued in 2024 due to the revision of the Sustainability Strategy.

        • Environmental standards

          Icon for opening or closing

          Target: By the end of 2025, 15% of suppliers with items from high-risk countries will have integrated the producers (last processing stage) into the operational environmental management process.

          This target relates to high-risk suppliers in the near-food and non-food product ranges.

          Scope

          Status

          KPI

          2023

          2022

          2021

          2020

          Migros supermarkets and hypermarkets (incl. Migros Online), Migros specialist markets

          on track

          Proportion of suppliers in the process

          10%

          4%

          The goal was no longer pursued in 2024 due to the revision of the Sustainability Strategy.

          Transparency

          Transparency in relation to origin and manufacturing conditions is essential in order to recognise negative impacts and achieve continuous improvements. This is particularly important for complex supply chains like ours.

          • Supply chain transparency

            Icon for opening or closing

            Target: By the end of 2025, information on the supply chain for defined products (with a focus on critical raw materials and producers from high-risk countries) will be published.

            Scope

            Status

            KPI

            2023

            2022

            2021

            2020

            Migros supermarkets and hypermarkets (incl. Migros Online), Migros specialist markets

            on track

            Number of product ranges with published supplier information

            5

            4

            4

            0

            The goal was no longer pursued in 2024 due to the revision of the Sustainability Strategy.

            • Sustainability information in IT systems

              Icon for opening or closing

              Target: By the end of 2025, sustainability information will have been recorded in our IT systems for at least 95% of items.

              Scope

              Status

              KPI

              2023

              2022

              2021

              2020

              Migros supermarkets and hypermarkets (incl. Migros Online), Migros specialist markets

              Proportion of items for which sustainability information has been recorded

              88%

              The goal was no longer pursued in 2024 due to the revision of the Sustainability Strategy.

              • Product transparency

                Icon for opening or closing

                Target: By the end of 2025, the M-Check will be displayed on the packaging of all our own-brand products.

                Scope

                Status

                KPI

                2024

                2023

                2022

                2021

                2020

                Own brands of Migros supermarkets and hypermarkets (incl. Migros Online)

                not on track

                Proportion of own brands featuring the M-Check

                19%

                13%

                11%

                5%

                Comment on the target status at the end of 2024:

                • The target is not on track due to strategic assortment decisions and because the Migros Group does not want to dispose of packaging material for the adjustment.

                • More about the M-Check.

                Animal welfare

                Animal welfare is of particular concern to us. We are committed to promoting and protecting the welfare of animals along our supply chains. We transparently display the animal welfare assessment on our products using the M-Check.

                • Product transparency

                  Icon for opening or closing

                  Target: By 2025, we will have increased the animal welfare of the own-brand products within our product range to at least two stars in the M-Check animal welfare rating.

                  Scope

                  Status

                  KPI

                  2024

                  2023

                  2022

                  2021

                  2020

                  Own brands of Migros supermarkets and hypermarkets (incl. Migros Online) 

                  on track

                  Proportion of sales with at least two stars in the M-Check animal welfare rating

                  96.0%

                  92.1%

                  67.1%

                  Healthy nutrition

                  By paying attention to the quality and nutritional content of our products, we help our customers enjoy a conscious and healthy diet.

                  • Recipe optimisations

                    Icon for opening or closing

                    Target: By the end of 2025, 90% of own brands in relevant product categories will meet the requirements of the Gold Standards (Migros nutritional guidelines).

                    Scope

                    Status

                    KPI

                    2023

                    2022

                    2021

                    2020

                    Own brands of Migros supermarkets and hypermarkets (incl. Migros Online) 

                    Proportion of own-brand items that meet Gold Standards requirements

                    83.6%

                    The goal was no longer pursued in 2024 due to the revision of the Sustainability Strategy.

                    Target: By the end of 2025, we will have reduced the additives/flavourings used in at least 300 own brands.

                    Scope

                    Status

                    KPI

                    2023

                    2022

                    2021

                    2020

                    Own brands of Migros supermarkets and hypermarkets (incl. Migros Online) 

                    goal achieved

                    Number of optimised items (reduced additives and/or flavourings)

                    354

                    233

                    162

                    45

                    The goal was no longer pursued in 2024 due to the revision of the Sustainability Strategy.

                    Water

                    Water is a resource vital to life. We therefore promote the responsible use of water along our supply chains and in our business activities. We have set ourselves ambitious targets to achieve this.

                    • Reduction of water footprint in cultivation

                      Icon for opening or closing

                      Target: By the end of 2025, we will have reduced our water footprint in water-critical areas.

                      Scope

                      Status

                      KPI

                      2024

                      2023

                      2022

                      2021

                      2020

                      Migros supermarkets and hypermarkets

                      not on track

                      Proportion of fruit and vegetable producers in Spain with Global GAP SPRING certification (or equivalent)

                      42%

                      43%

                      not on track

                      Percentage of avocado or mango producers in Peru or Chile with AWS (or equivalent)

                      0%

                      0%

                      Comment on the target status at the end of 2024:

                      • Migros Supermarkt AG has asked its producers from Spain to register for the SPRING audits and will require corresponding certification from 2025.

                      • Migros Supermarkt AG, together with those responsible for the “Alliance for Water Stewardship” water standard AWS, checks the implementation of the standard by producers.



                      Biodiversity

                      Biodiversity is essential for maintaining an intact environment and human health. We are committed to protecting and promoting the diversity of animal and plant species.

                      • Increase in sales with biodiversity-relevant labels

                        Icon for opening or closing

                        Target: By the end of 2025, we will have increased the proportion of sales for label products that contribute to the preservation and promotion of biodiversity.

                        Labels taken into account:

                        • Fair Trade Max Havelaar

                        • Rainforest Alliance

                        • IP-Suisse

                        • All organic labels

                        • WWF label (bananas)

                        • GOTS

                        • FSC

                        Scope

                        Status

                        KPI

                        2024

                        2023

                        2022

                        2021

                        2020

                        Migros supermarkets and hypermarkets (incl. Migros Online), Migros specialist markets

                        on track

                        Proportion of sales with labels that promote biodiversity in cultivation

                        27.4%

                        26.3%

                        25.2%

                        23.4%

                        22.2%

                        • Protection of ecosystems

                          Icon for opening or closing

                          Target: By the end of 2025, we will have ensured that our products and the procurement of biodiversity-relevant raw materials do not destroy intact ecosystems.

                          Specified products:

                          • Invasive neophytes

                          • Fertiliser

                          • Plant protection products

                          • Plants

                          • Seeds

                          Relevant raw materials:

                          • Cocoa

                          • Coffee

                          • Beef

                          • Wheat

                          • Palm oil

                          • Bananas

                          • Soy

                          • Cotton

                          • Wood

                          • Peat

                          Scope

                          Status

                          KPI

                          2024

                          2023

                          2022

                          2021

                          2020

                          Migros supermarkets and hypermarkets (incl. Migros Online), Migros specialist markets

                          on track

                          Has at least one measure per biodiversity-relevant raw material or product been implemented?

                          Yes

                          Yes

                          Yes

                          Yes

                          Yes

                          Comment on the target status at the end of 2024:

                          • Find out more about our measures for raw materials here

                          Dive deeper into the topic!

                          There are exciting stories behind these figures. Find out more about our efforts to increase sustainability in our product range and services in our stories.

                          All Stories