Product range targets
Our range is becoming more sustainable
We set ourselves targets along the supply chain.
Our progress
Key figures on sustainable product range and services
Bringing sustainability into our customers’ everyday lives is our top priority. That’s why we have many sustainable products in our range. And the number is growing every year. In addition to taking ecological criteria into account, it’s important to us that our goods come from business partners with socially acceptable and safe working conditions. This is why we are committed to ensuring compliance with social standards along the supply chain. Find out more about our progress based on our key figures here.
How we collect our data
The information published here focuses primarily on Cooperative Retailing (the activities of the ten regional Migros Cooperatives) and Migros Industrie. As part of the ongoing development of sustainability reporting, further key figures are published on an ongoing basis and the scope of application is being extended to the entire Migros Group.
The starting point in terms of environmental and social challenges is constantly changing. This means improving sustainability is a continuous process. We therefore regularly review whether our sustainability strategy meets current standards and scientific findings and make adjustments where necessary. In addition, targets or KPIs can be adjusted if this improves measurability or if changes to framework conditions make this necessary.
What we have achieved so far
Sustainable raw materials and products
In order to improve the social and ecological conditions in our supply chains, we have set ourselves ambitious targets relating to responsible procurement and raw material processing as well as the provision of sustainable products.
Sustainability requirements for raw materials
Target: By the end of 2025, 100% of the relevant raw materials for our own-brand products will meet the defined sustainability requirements.
What is meant by “defined sustainability requirements” and which materials constitute relevant raw materials? For this target, we use the following labels and standards:
Coffee: Rainforest Alliance, Fairtrade Max Havelaar, EU Organic (EU Organic Regulation), Bio Suisse (Bud)
Cocoa: Rainforest Alliance, Fairtrade Max Havelaar, EU Organic (EU Organic Regulation), Bio Suisse (Bud)
Palm oil and palm kernel oil: RSPO Segregated (SG), RSPO Mass Balance (MB), RSPO Book & Claim (B&C), EU Organic (EU Organic Regulation), Bio Suisse (Bud)
Cane sugar: Fairtrade Max Havelaar, EU Organic (EU Organic Regulation), Bio Suisse (Bud) or equivalent organic standards (Demeter, Bioland, Naturland, Biokreis), Bonsucro, NOP and Bio Suisse (Bud)
Fish & seafood: WW fish guide (green, orange), ASC, MSC, EU Organic (EU Organic Regulation), Bio Suisse (Bud)
Beef: Bio Weide-Beef, Weide-Beef, Bio Suisse (Bud)
Soy-based food products: certification according to Basel Criteria, Donau Soja (Europe Soja), EU Organic Regulation, Bio Suisse (Bud), Bio Austria, Pro Terra Europe, ISCC Plus Non-GMO
Wheat: IP-Suisse, IP-Suisse pesticide-free cultivation, EU Organic Regulation, Bio Suisse (Bud)
Comment on the target status at the end of 2024:
The decline can be partly explained by an adjustment in data collection and poorer harvests (wheat).
Target: By the end of 2025, 75% of the relevant raw materials for non-food own-brand products in our supermarkets and hypermarkets will meet the defined sustainability requirements.
What is meant by “defined sustainability requirements” and which materials constitute relevant raw materials? For this target, we use the following labels and standards:
Wood, paper & pulp: FSC, Recycling (FSC Recycled, Blue Angel, PEFC Recycled, GRS or equivalent standards)
Textiles: GOTS, GRS, Eco, Made in Green
Comment on the target status at the end of 2024:
The sustainability share of raw materials was increased in 2024. However, the ambitious targets on increasing the level of recycled plastic and metal materials have not yet been reached, which explains why target attainment is currently not on track. The exclusion of specialist store product ranges also has a negative impact.
Target: By the end of 2025, 57% of the relevant raw materials for non-food products in our specialist markets will meet the defined sustainability requirements.
The goal was no longer pursued in 2024 due to the revision of the Sustainability Strategy.
Target: By the end of 2025, we will have improved the sustainability of critical raw materials for our own brands through the implementation of projects at source (stage one of the value-added chain).
The following raw materials are classified as critical:
Coffee, cocoa, palm oil, soy, cotton, peat.
Comment on the target status at the end of 2024:
All projects are already being implemented. No new projects were added in 2024.
Coffee: La Laguna project in Honduras as well as projects in Peru, Brazil, and Colombia, implemented by the Migros industrial company Delica.
Cocoa: Necaayo project in Côte d’Ivoire, including a new agroforestry climate protection project as of the end of 2020, implemented by the Migros Industrie company Delica
Palm oil: Involvement with projects at source via Palm Oil Network Switzerland
Soy: There are currently no ongoing projects, but Migros is involved in the Soy Network Switzerland, of which it is a founding member.
Peat: Migros is part of the federal government's peat phase-out strategy and has signed declarations of intent within this framework that have already been implemented (bagged soil), are currently being implemented (ornamental plants) and are still pending (vegetables & herbs). Migros is represented in the FOEN's peat working group.
Sales of sustainable products
Target: By the end of 2025, we will have increased sales of sustainable products in our supermarkets and hypermarkets to 35%.
Sustainable products are those with the following labels or fulfilling the following standards:
Migros Bio, IP Suisse, Fairtrade Max Havelaar, MSC, Eco, FSC, Migros-Bio Cotton, Terra Suisse, Topten, Migros-Bio Garden, UTZ Certified, ASC, Blue Angel, Bluesign, Naturkosmetik, WWF, Organic foreign brands Food, Recyclate Non-food, Demeter, MadeInGreen Oekotex, GOTS, Weide-Beef, GRS, Rainforest Alliance, FSI (Fair Sourcing), Bio Knospe (Bud), Bio Suisse (Bud), Recycled, RDS Down, Cradle2Cradle Bronze, Cradle2Cradle Silver, Cradle2Cradle Gold, Nordic Swan, Downpass, Better Cotton, ASI, M-Nachhaltigkeit / Mehrweg, FSA (Silver / Gold Level), Optigal, all bagged soil, M-Plus.
Comment on the target status at the end of 2024:
The share of sales generated with sustainable products fell slightly owing to product range adjustments.Target: By the end of 2025, we will have increased sales of sustainable products in our specialist markets to 18.7%.
The goal was no longer pursued in 2024 due to the revision of the Sustainability Strategy.
Proportion of fish & seafood label products Migros Group
1 The proportion of labels for the Migros Group were adjusted to account for internal deliveries from Migros Industrie to the retail companies and Cooperative Retailing in order to avoid double counting. The unadjusted figures were used at business division level.
Sustainable procurement
We go to great lengths to ensure that our products and services are produced as sustainably as possible. Our measures aim to protect people, animals and the environment in equal measure.
Social standards
For new suppliers, the supply chain is initially examined for potential risks, for which the country of production or the industry, for example, may provide indications. Once all factors are known, we prioritise the suppliers’ supply chains and determine the form and frequency of the monitoring process. The focus is on supply chains with potentially higher risks.
amfori BSCI audits: Supermarket result
These figures are in line with the industry average. Most of our suppliers’ deficiencies were found in the areas of maximum working hours, management system and occupational safety.
amfori BSCI audits: Supermarket, results by topic (in %)
Target: By the end of 2025, the producers supplying 90% of the suppliers who use items from high-risk countries will have been verified to ensure they comply with socially acceptable working conditions.
Comment on the target status at the end of 2024:
The share of audited supply chains is continuously being increased. The interim target for 2024 was met.
Target: By the end of 2025, we will have implemented at least 200 empowerment initiatives to improve working conditions in our supply chains.
Comment on the target status at the end of 2024:
In 2024, various enabling activities were carried out at production facilities in our supply chain. Training and advisory sessions were provided for both company management and employees.
Target: By the end of 2025, our sustainable procurement principles will have become an integral part of the procurement process.
The goal was no longer pursued in 2024 due to the revision of the Sustainability Strategy.
Target: By the end of 2025, we will have supported five projects to improve the education or health of marginalised groups (especially migrant workers, women, children) involved in our value-added chains and selected supply chains with potentially negative externalities from agriculture or processing. We aim to reach at least 5,000 people.
The focus is on selected supply chains with potentially negative externalities from agriculture or processing.
Comment on the target status at the end of 2024:
In 2024, workshops were held for young workers on rose farms in Kenya. Fewer participants took part than was hoped for.
Target: By the end of 2025, we will have supported three projects in our supply chain that reduce the wage gap to a living wage.
The goal was no longer pursued in 2024 due to the revision of the Sustainability Strategy.
Environmental standards
Target: By the end of 2025, 15% of suppliers with items from high-risk countries will have integrated the producers (last processing stage) into the operational environmental management process.
This target relates to high-risk suppliers in the near-food and non-food product ranges.
The goal was no longer pursued in 2024 due to the revision of the Sustainability Strategy.
Transparency
Transparency in relation to origin and manufacturing conditions is essential in order to recognise negative impacts and achieve continuous improvements. This is particularly important for complex supply chains like ours.
Supply chain transparency
Target: By the end of 2025, information on the supply chain for defined products (with a focus on critical raw materials and producers from high-risk countries) will be published.
The goal was no longer pursued in 2024 due to the revision of the Sustainability Strategy.
Sustainability information in IT systems
Target: By the end of 2025, sustainability information will have been recorded in our IT systems for at least 95% of items.
The goal was no longer pursued in 2024 due to the revision of the Sustainability Strategy.
Product transparency
Target: By the end of 2025, the M-Check will be displayed on the packaging of all our own-brand products.
Comment on the target status at the end of 2024:
The target is not on track due to strategic assortment decisions and because the Migros Group does not want to dispose of packaging material for the adjustment.
More about the M-Check.
Animal welfare
Animal welfare is of particular concern to us. We are committed to promoting and protecting the welfare of animals along our supply chains. We transparently display the animal welfare assessment on our products using the M-Check.
Product transparency
Target: By 2025, we will have increased the animal welfare of the own-brand products within our product range to at least two stars in the M-Check animal welfare rating.
Healthy nutrition
By paying attention to the quality and nutritional content of our products, we help our customers enjoy a conscious and healthy diet.
Recipe optimisations
Target: By the end of 2025, 90% of own brands in relevant product categories will meet the requirements of the Gold Standards (Migros nutritional guidelines).
The goal was no longer pursued in 2024 due to the revision of the Sustainability Strategy.
Target: By the end of 2025, we will have reduced the additives/flavourings used in at least 300 own brands.
The goal was no longer pursued in 2024 due to the revision of the Sustainability Strategy.
Water
Water is a resource vital to life. We therefore promote the responsible use of water along our supply chains and in our business activities. We have set ourselves ambitious targets to achieve this.
Reduction of water footprint in cultivation
Target: By the end of 2025, we will have reduced our water footprint in water-critical areas.
Comment on the target status at the end of 2024:
Migros Supermarkt AG has asked its producers from Spain to register for the SPRING audits and will require corresponding certification from 2025.
Migros Supermarkt AG, together with those responsible for the “Alliance for Water Stewardship” water standard AWS, checks the implementation of the standard by producers.
Biodiversity
Biodiversity is essential for maintaining an intact environment and human health. We are committed to protecting and promoting the diversity of animal and plant species.
Increase in sales with biodiversity-relevant labels
Target: By the end of 2025, we will have increased the proportion of sales for label products that contribute to the preservation and promotion of biodiversity.
Labels taken into account:
Fair Trade Max Havelaar
Rainforest Alliance
IP-Suisse
All organic labels
WWF label (bananas)
GOTS
FSC
Protection of ecosystems
Target: By the end of 2025, we will have ensured that our products and the procurement of biodiversity-relevant raw materials do not destroy intact ecosystems.
Specified products:
Invasive neophytes
Fertiliser
Plant protection products
Plants
Seeds
Relevant raw materials:
Cocoa
Coffee
Beef
Wheat
Palm oil
Bananas
Soy
Cotton
Wood
Peat
Comment on the target status at the end of 2024:
Find out more about our measures for raw materials here
Dive deeper into the topic!
There are exciting stories behind these figures. Find out more about our efforts to increase sustainability in our product range and services in our stories.
All Stories
Work environment
Why does Migros have an office in Hong Kong?
About 85 people work for Migros in a high-rise building in the heart of Hong Kong. What exactly they do there.
Sustainable products
Making strawberries more palatable for the environment
Migros sells strawberries from Spain, whose cultivation is subject to strict environmental and social criteria.
Animal welfare
Milk in harmony with nature
Migros backs meadow milk where fresh milk is concerned. This benefits the cows but also biodiversity.
Sustainable products
Going bananas? You bet!
Bananas are more popular than any other fruit. That's why it's all the more important that they are grown sustainably. Migros ensures that this is the case through its WWF banana project in Ecuador and Colombia.
Animal welfare
Why do cows spend time on the alp?
For many animals, the alpine summer has begun. Why is it even good for the environment? We have the answers.
Animal welfare
About happy chickens and healthy soil
What do Demeter farmers do that conventional farmers don’t? A visit to northern Switzerland.
Jowa pioneering project
How to grow cereals without using pesticides
Jowa advocates completely pesticide-free cereal cultivation.
Climate & energy
How our biscuits warm living rooms
Meilen heats houses, apartment blocks and offices using waste heat from the local Migros factory.
Social standards
Education for a brighter future
By purchasing certain textiles, customers are supporting the Migros Kids School.
Climate & energy
Is Agri-PV the future of agriculture?
Could solar modules above vines close our electricity gaps? Yes, says Mareike Jäger, lecturer at ZHAW.
Food waste
Turning beer into burgers
Thanks to a new process, V-Love meat substitutes are made using beer-brewing leftovers.
Biodiversity
Winners and losers in the animal kingdom
Three examples of animals whose habitats are disappearing. But also three unexpected success stories.
