Two Migros employees put up a price board for Fairtrade roses.

Fairtrade roses

Stop and smell the sustainable roses

Roses are a classic among cut flowers. However, the selection on offer can make a big social and environmental difference. This is why Migros is committed to fairly grown roses.

Michelle de Oliveira
What we do

Roses need warmth to thrive. which means they cannot be grown outdoors in Europe. They flourish only in heated greenhouses, for example in the Netherlands. However, this cultivation consumes a lot of resources. We therefore rely on roses that are grown in the Global South. Their journey from the field to the vase at home often starts in East Africa (Kenya, Ethiopia, Tanzania, Uganda, Zimbabwe) or South America (Ecuador, El Salvador).

Red roses in a field.

Fairtrade: commitment to fair roses

The cultivation of flowers and plants plays an important role for the producing countries, as it is extremely profitable and creates thousands of jobs. This makes it all the more important that we advocate fair cultivation: Migros generates around 70 per cent of its rose sales through roses from Fairtrade farms. The Fairtrade standards lead to a consistent improvement in the working conditions of farm workers and a responsible approach to the environment.

A study from February 2023 concluded that workers on Fairtrade-certified farms in East Africa receive higher wages and have better working conditions than workers on non-certified farms. The study also contains recommendations on how Fairtrade can continue to work towards better working conditions and environmental sustainability in flower cultivation.

Roses wrapped in cardboard.

All roses from responsible production

Not all roses offered by Migros feature the Fairtrade label. However, the remaining 30 per cent also comes from responsible production, which means that the farms must meet the minimum requirements of GlobalG.A.P. or an equivalent certification. Among other things, this ensures compliance with basic environmental protection requirements.

Protection for the workers

Migros also sets conditions with regard to occupational health and safety: we ensure compliance with social requirements via amfori BSCI (Business Social Compliance Initiative) or an equivalent social standard. This improves social conditions such as health and safety in the workplace throughout the supply chain. By the way, Migros was one of the founders of amfori BSCI in 2003.

A woman holds a bunch of roses in her arms.

Climate protection projects

To minimise the negative environmental impact of air transport for imports, Migros makes a voluntary climate contribution to the CO2 emissions from air transport. In cooperation with the myclimate foundation, the money from these climate contributions is used to finance projects in our own supply chain that reduce the negative impacts on the climate.