Enjoy without sacrifice
Eating vegan
Our products: a treat for vegans too
Whether for animal welfare, for your own health, out of curiosity or for the environment and climate: there are various reasons why people decide to eat more plant-based foods. In our range, you will find around 1,000 products certified as vegan that make it easy to follow a vegetarian or vegan diet.
What we do
Our vegan products make your plant-based diet simple – and above all varied and enjoyable. It’s good for you, good for the environment and good for the animals. In short: it just makes sense. Give it a try!
In order to further expand the vegan product range, we are continuing research into protein alternatives.
We already offer around 1,000 vegan products in supermarkets and over 600 vegan recipes at Migusto.
Our own brand V-Love is growing steadily: with innovative plant-based alternatives to meat and fish, dairy substitutes as well as snacks, confectionery and frozen products. You’ll find everything you need for your plant-based diet here.
Vegan alternatives in supermarkets
Vegan brands & labels in our product range
It has never been so easy to eat more or completely plant-based food – without feeling like you have to miss out. There are plant-based alternatives or delicious vegan substitutes for many animal-based foods. The V-Label or the vegan flower tell you at a glance whether a processed product is vegetarian or vegan.
Discover our vegan products
V-Love
Our V-Love products are certified with the V-Label. For vegetarian products, this means that no ingredients from animals that have been killed are used – throughout the entire production process. The V-Label is awarded to our vegan products if no animal products such as milk, dairy products, eggs or honey are used in the processing from A to Z. In addition, the label is not permitted if genetically modified ingredients are demonstrably included or if harmful animal testing is carried out. V-Love requires less land and water than the production of products of animal origin. This means that V-Love emits less CO₂ and you can protect the climate while eating.
Vegan products in M-Check
With the M-Check, we declare transparently how the product performs in comparison to other products. The more stars, the more sustainable.
Our vegan product variety
Vegan alternatives
You can find out more about our commitment to a wide range of vegan products in the stories.
All Stories
Food waste
Turning beer into burgers
Thanks to a new process, V-Love meat substitutes are made using beer-brewing leftovers.
Cultivating soybeans in Seeland
Soybeans: No fertiliser, no pests
Cattle graze next to soybean fields on the Garohof farm in the Bernese Seeland: why the future looks bright for this pairing.
Agriculture
Fact-checking myths about soy
The small soybean is regarded as a major environmental polluter. Why is that? What do farm animals and the vegan diet have to do with it? Answers to common prejudices.
Plant-based substitutes
The master of meat-free sausages
Ralph Langholz researches meat substitute products for Migros.
