Enjoy without sacrifice
Eating vegan
Our products: a treat for vegans too
Whether for animal welfare, for your own health, out of curiosity or for the environment and climate: there are various reasons why people decide to eat more plant-based foods. In our range, you will find around 1,000 products certified as vegan that make it easy to follow a vegetarian or vegan diet.
What we do
Our vegan products make your plant-based diet simple – and above all varied and enjoyable. It’s good for you, good for the environment and good for the animals. In short: it just makes sense. Give it a try!
In order to further expand the vegan product range, we are continuing research into protein alternatives.
We already offer around 1,000 vegan products in supermarkets and over 1,000 vegan recipes at Migusto.
Our own brand V Love is growing steadily: with innovative plant-based alternatives to meat and fish, dairy substitutes as well as snacks, confectionery and frozen products. You’ll find everything you need for your plant-based diet here.
Vegan alternatives in supermarkets
What we are currently doing
Avoiding food waste
Turning beer into burgers
That’s right! Thanks to a new process, V-Love meat substitutes are made using beer-brewing leftovers. And as if avoiding food waste weren’t enough, the products also taste good.
Cultivating soybeans in Seeland
Soybeans: No fertiliser, no pests
Cattle graze next to soybean fields on the Garohof farm in the Bernese Seeland: why the future looks bright for this pairing.
Agriculture
Fact-checking myths about soy
The small soybean is regarded as a major environmental polluter. Why is that? What do farm animals and the vegan diet have to do with it? Answers to common prejudices.
Vegan brands & labels in our product range
It has never been so easy to eat more or completely plant-based food – without feeling like you have to miss out. There are plant-based alternatives or delicious vegan substitutes for many animal-based foods. The V-Label or the vegan flower tell you at a glance whether a processed product is vegetarian or vegan.
Discover our vegan products.
V-Love
Our V-Love products are certified with the V-Label. For vegetarian products, this means that no ingredients from animals that have been killed are used – throughout the entire production process. The V-Label is awarded to our vegan products if no animal products such as milk, dairy products, eggs or honey are used in the processing from A to Z. In addition, the label is not permitted if genetically modified ingredients are demonstrably included or if harmful animal testing is carried out. V-Love requires less land and water than the production of products of animal origin. This means that V-Love emits less CO₂ and you can protect the climate while eating.
Vegan products in M-Check
With the M-Check, we declare transparently how the product performs in comparison to other products. The more stars, the more sustainable.
Our vegan product variety
Act sustainably together
Read the stories to learn more about our commitment to providing a wide range of sustainable products.
All Stories
Fair trade
How fair is my T-shirt? How to find out
Can I buy a T-shirt with a clear conscience? How does Migros ensure that the people who contributed to the creation of the garment are protected and treated with respect at their workplace? Insights into the many stages on the way to the finished T-shirt.
More sustainable strawberries
Making strawberries more palatable for the environment
Migros has been selling sustainable strawberries from southern Spain since 2019.
Cultivating soybeans in Seeland
Soybeans: No fertiliser, no pests
Cattle graze next to soybean fields on the Garohof farm in the Bernese Seeland: why the future looks bright for this pairing.
Meadow milk
Milk in harmony with nature
Migros backs meadow milk where fresh milk is concerned. This commitment benefits not only the cows, which are able to spend plenty of time out in the fresh air, but also biodiversity and consumers too, who get greater sustainability for the same price.
Out of love for chicks
More respect in egg production
Migros is actively taking action against the widespread killing of chicks.
Robust apple variety
Apples with a better immune system
There are new varieties of apples that are naturally more robust than the conventional varieties. How are these actually created and what makes them more robust?
Sustainable products
Going bananas? You bet!
Bananas are more popular than any other fruit. That's why it's all the more important that they are grown sustainably. Migros ensures that this is the case through its WWF banana project in Ecuador and Colombia.
Sustainable products
Not all palm oil is the same
Palm oil has a bad reputation. In fact, the sourcing of palm oil is not without its problems. However, it makes an immense difference when sustainably sourced palm oil is used – for people, animals and the rainforests. Migros is making a strong case for this.
Fairtrade roses
Stop and smell the sustainable roses
Roses are a classic among cut flowers. This is why Migros is committed to fairly grown roses.
Sustainable products
Real meat without animal suffering
In an effort to avoid animal suffering and protect the environment, the food industry has been working to create cultured meat for many years. The first such products have already been approved for sale in Singapore and the United States. However, it will still take a little longer in Switzerland. We answer the most important questions.
Sustainable products
More sustainable apples and pears
More protection for the environment and more biodiversity – while continuing to sell the finest apples and pears: Migros is tackling these pip fruit-growing challenges.
Sustainable cosmetics
Migros without microplastics
Microplastics are barely visible – but the consequences of them are enormous. That’s why Migros is setting an example: the Mibelle Group is completely dispensing with the harmful ingredient in its cosmetic products.
