Good for the climate

Enjoy fruit and vegetables sustainably

For many years, we have been working to make our fruit and vegetable range more sustainable. This has involved taking a close look at our products and finding out what we can do to improve even more. To implement these improvements, we regularly review our progress and support our producers by offering in-depth advice.

What we do

Our fruit and vegetables should not only impress with their freshness, but also with their sustainability, which is why we work alongside our producers to implement a wide range of measures.

Reducing CO₂ emissions
Independent experts analyse our producers’ emissions and identify areas where there is potential for reduction.
Using water responsibly
We analyse water consumption and quality and raise awareness on how water and wastewater can be used responsibly.
Improving soil quality
We improve soil management by analysing soil quality and organic matter content.
Responsible and minimal use of pesticides
When using pesticides, we always ensure that they are used responsibly and as little as possible.
Reducing waste
We analyse and improve all our producers’ waste management – from cultivation through to storage and transport.
Improving working conditions
We optimise social conditions such as working conditions, occupational safety and gender equality.
Protecting ecosystems and promoting biodiversity
During cultivation, we pay great attention to the protection and preservation of ecosystems and the diversity of animal and plant species.

Find out more about our product range goals

What we are currently doing

All Stories

Our labels for fruit and vegetables

Our labels identify our sustainable fruit and vegetable products, so you can shop and do good at the same time.

IP-Suisse
The IP-Suisse label stands for environmentally friendly, sustainable and high-quality agricultural products from Switzerland. Products awarded the IP-Suisse label meet strict requirements relating to environmental protection, animal welfare, biodiversity and social sustainability. IP-Suisse farms are committed to using near-natural production methods that promote the protection of soil, water and habitats and minimise the use of chemical fertilisers and pesticides.
Migros Organic
The Migros Organic label is used for food produced via organic farming and indicates that a considerate approach to the environment has been applied. This means that the following principles have been taken into account during production:
- Production in harmony with natural cycles
- Promotion of natural soil fertility
- Preventive plant protection instead of chemical protective agents
- No genetic engineering or air transportation
Demeter
The Demeter label stands for biodynamic, sustainable and high-quality agricultural products. It is the oldest organic label and sets strict guidelines for near-natural food production.

The focus is on the concept of the cycle. The soil is strengthened by biodynamic preparations and fertility is boosted by composted animal manure. Diverse crop rotation prevents soil depletion, while product processing is gentle and only few additives are permitted.