More sustainable strawberries
Making strawberries more palatable for the environment
Migros has been selling sustainable strawberries from southern Spain since 2019.
Good for the climate
Enjoy fruit and vegetables sustainably
For many years, we have been working to make our fruit and vegetable range more sustainable. This has involved taking a close look at our products and finding out what we can do to improve even more. To implement these improvements, we regularly review our progress and support our producers by offering in-depth advice.
What we do
Our fruit and vegetables should not only impress with their freshness, but also with their sustainability, which is why we work alongside our producers to implement a wide range of measures.
Reducing CO₂ emissions
Independent experts analyse our producers’ emissions and identify areas where there is potential for reduction.Using water responsibly
We analyse water consumption and quality and raise awareness on how water and wastewater can be used responsibly.Improving soil quality
We improve soil management by analysing soil quality and organic matter content.Responsible and minimal use of pesticides
When using pesticides, we always ensure that they are used responsibly and as little as possible.Reducing waste
We analyse and improve all our producers’ waste management – from cultivation through to storage and transport.Improving working conditions
We optimise social conditions such as working conditions, occupational safety and gender equality.Protecting ecosystems and promoting biodiversity
During cultivation, we pay great attention to the protection and preservation of ecosystems and the diversity of animal and plant species.
What we are currently doing
Cultivating soybeans in Seeland
Soybeans: No fertiliser, no pests
Cattle graze next to soybean fields on the Garohof farm in the Bernese Seeland: why the future looks bright for this pairing.
Robust apple variety
Apples with a better immune system
There are new varieties of apples that are naturally more robust than the conventional varieties. How are these actually created and what makes them more robust?
Our labels for fruit and vegetables
Our labels identify our sustainable fruit and vegetable products, so you can shop and do good at the same time.
IP-Suisse
The IP-Suisse label stands for environmentally friendly, sustainable and high-quality agricultural products from Switzerland. Products awarded the IP-Suisse label meet strict requirements relating to environmental protection, animal welfare, biodiversity and social sustainability. IP-Suisse farms are committed to using near-natural production methods that promote the protection of soil, water and habitats and minimise the use of chemical fertilisers and pesticides.
Migros Organic
The Migros Organic label is used for food produced via organic farming and indicates that a considerate approach to the environment has been applied. This means that the following principles have been taken into account during production:
Production in harmony with natural cycles
Promotion of natural soil fertility
Preventive plant protection instead of chemical protective agents
No genetic engineering or air transportation
Demeter
The Demeter label stands for biodynamic, sustainable and high-quality agricultural products. It is the oldest organic label and sets strict guidelines for near-natural food production.
The focus is on the concept of the cycle. The soil is strengthened by biodynamic preparations and fertility is boosted by composted animal manure. Diverse crop rotation prevents soil depletion, while product processing is gentle and only few additives are permitted.
Fruit and vegetables in M-Check
We use M-Check to transparently show how “sustainable” our fruit and vegetables are.
Good for you and the environment: organic fruit and vegetables
Act sustainably together
Read the Stories to learn more about our commitment to providing a wide range of sustainable products.
All Stories
Fair trade
How fair is my T-shirt? How to find out
Can I buy a T-shirt with a clear conscience? How does Migros ensure that the people who contributed to the creation of the garment are protected and treated with respect at their workplace? Insights into the many stages on the way to the finished T-shirt.
More sustainable strawberries
Making strawberries more palatable for the environment
Migros has been selling sustainable strawberries from southern Spain since 2019.
Cultivating soybeans in Seeland
Soybeans: No fertiliser, no pests
Cattle graze next to soybean fields on the Garohof farm in the Bernese Seeland: why the future looks bright for this pairing.
Meadow milk
Milk in harmony with nature
Migros backs meadow milk where fresh milk is concerned. This commitment benefits not only the cows, which are able to spend plenty of time out in the fresh air, but also biodiversity and consumers too, who get greater sustainability for the same price.
Out of love for chicks
More respect in egg production
Migros is actively taking action against the widespread killing of chicks.
Robust apple variety
Apples with a better immune system
There are new varieties of apples that are naturally more robust than the conventional varieties. How are these actually created and what makes them more robust?
Sustainable products
Going bananas? You bet!
Bananas are more popular than any other fruit. That's why it's all the more important that they are grown sustainably. Migros ensures that this is the case through its WWF banana project in Ecuador and Colombia.
Sustainable products
Not all palm oil is the same
Palm oil has a bad reputation. In fact, the sourcing of palm oil is not without its problems. However, it makes an immense difference when sustainably sourced palm oil is used – for people, animals and the rainforests. Migros is making a strong case for this.
Fairtrade roses
Stop and smell the sustainable roses
Roses are a classic among cut flowers. This is why Migros is committed to fairly grown roses.
Sustainable products
Real meat without animal suffering
In an effort to avoid animal suffering and protect the environment, the food industry has been working to create cultured meat for many years. The first such products have already been approved for sale in Singapore and the United States. However, it will still take a little longer in Switzerland. We answer the most important questions.
Sustainable products
More sustainable apples and pears
More protection for the environment and more biodiversity – while continuing to sell the finest apples and pears: Migros is tackling these pip fruit-growing challenges.
Sustainable cosmetics
Migros without microplastics
Microplastics are barely visible – but the consequences of them are enormous. That’s why Migros is setting an example: the Mibelle Group is completely dispensing with the harmful ingredient in its cosmetic products.
