Our brands
Something for everyone
Our product range works for you and your daily routine – see for yourself!
Mindful eating
All you need for a balanced diet
Our product range provides all you need for a varied and balanced diet. We are committed to making our customers’ choices easier by providing transparent information and work continuously to optimise the composition of our products.
Our nutrition targets
Formula specifications for our food
We want to offer our customers food that tastes delicious, contains the simplest of ingredients and has a good nutritional profile. To do this, we regularly put our recipes to the test and improve them as and when necessary. By way of example, we will reduce the additives and flavourings used in at least 300 products by the end of 2025.
Expansion of our product range
Whether vegan or vegetarian, lactose-free or gluten-free – not everyone can or wants to eat everything on their plate without thinking twice. That’s why we have expanded our range of foods for special dietary requirements. As an example, our product range now includes over 1,000 labelled vegetarian and vegan products, while the number of products suitable for people with allergies is growing all the time. Alongside around 300 products with the aha! seal of quality, we also stock many other lactose- and gluten-free products from other brands.
Our sustainability strategy illustrates all the goals that we have set ourselves to promote healthy nutrition.
Actions not words
We reach millions of customers with our products every day and are implementing a raft of measures aimed at offering them a varied range of foods for a balanced diet – from product optimisation and various food partnerships to nutrition-based projects and helpful information.
Formula specifications and optimisations
Our Migros formula specifications are used to optimise products in the own-brand range. We continually check, optimise and improve our recipes, by reducing sugar, salt, flavourings and additives, for instance. When developing new products, we take the formula specifications into account right from the start.
Milan Declaration
The Milan Declaration is a government project for reducing sugar in various product categories: yoghurt, quark, milk-based drinks, breakfast cereals and sweetened beverages. Migros has been on board from the start, having signed the declaration back in 2015.
14.4% less added sugar in yoghurt and 24% less added sugar in breakfast cereals – that is the impressive interim result we achieved across our national own-brand product range in 2021. But we want to go further still and are aiming to achieve the following targets by the end of 2024:10% less added sugar in yoghurt
10% less added sugar in quark
10% less added sugar in milk-based drinks
15% less added sugar in breakfast cereals
10% less total sugar in sweetened beverages
These and other sugar-reduction measures that have already been implemented enable us to reduce total sugar consumption by hundreds of tonnes per year without compromising on the flavour of our products.
Find out more about reducing sugar.Additive reduction
The industrial nature of food production coupled with quality, safety and shelf-life requirements often demand the use of additives. We advocate restraint when it comes to using additives, fully in keeping with the motto “as little as possible and as much as necessary”. We are also constantly striving to make our recipes more natural and, wherever possible, reduce or even totally eliminate additives and flavourings.
The best range for all dietary needs
Our brands and labels
aha!
The aha! quality label is awarded to products for people with an allergy or intolerance. The aha! products are recommended by aha! Swiss Allergy Centre and tested by the independent certification body Service Allergie Suisse (SAS). The certification processes are based on strict guidelines that monitor production, labelling and distribution and which go beyond the legal requirements.
Discover the products from aha!
YOU
Good for YOU every day! “YOU” is the brand for trend and nutrition-conscious people. It focuses on great taste and well-being. The products stand out thanks to their on-trend ingredients, innovative recipes and a simple and short list of ingredients that are natural as far as possible.
Discover the products from YOU
Oh!
Get an energy boost from our high-protein products from Oh! Foods under the Oh! brand enrich your diet by adding extra protein in a delicious-tasting way. The target group for Oh! products isn’t just sportspeople looking to supplement their training with protein, but also senior citizens.
Discover the products from Oh!
V-Love
V-Love provides everything you need for a balanced and varied plant-based diet. Whether it’s meat substitutes, milk alternatives or plant-based yoghurts: all V-Love products are V-Label-certified – most are vegan and some are vegetarian. And best of all, they’re absolutely delicious. Even if you just try 1 tiny morsel from our expanding range: V-Love you!
Discover V-Love products
V-Label vegetarian
V-Label vegetarian allows you to find vegetarian products quickly and easily. V-label vegetarian guarantees that all ingredients as well as all additives (e-numbers) and processing aids used in the products are vegetarian too.
Discover V-label vegetarian products
V-Label vegan
V-Label vegan enables you to spot vegan products quickly and easily. V-label vegan guarantees that all ingredients as well as all additives (e-numbers) and processing aids used are vegan.
Discover V-label vegan products
Our partnerships and collaborations
FSVO
The Federal Food Safety and Veterinary Office (FSVO) is the government’s centre of excellence for food safety, nutrition, animal health and animal protection.
We have been cooperating closely with the FSVO for many years – currently on reducing sugar in accordance with the Milan Declaration, for example.SSN
The Swiss Society for Nutrition (SSN) is the national organisation for nutritional issues. On behalf of the FSVO, it provides clarification to the general public and the industry on all issues relating to balanced diets, based on scientifically substantiated information.
We have been a member of the SSN for many years.Swiss Folic Acid Foundation
The Swiss Folic Acid Foundation was established in the year 2000, with the aim of closing the “folic acid gap” in Switzerland so as to reduce cases of birth defects such as spina bifida.
We have been a partner of the Swiss Folic Acid Foundation since its inception and stock numerous products displaying the folic acid label under the Blévita brand.aha!
The independent foundation aha! Swiss Allergy Centre is a centre of excellence in the field of allergies and intolerances.
With its aha! product line, Migros offers a wide range of products for everyday needs, particularly in the areas of lactose and gluten intolerance. The aha! range is independently certified.
Regular meetings are held between Migros and the aha! Swiss Allergy Centre.SAS
Service Allergie Suisse (SAS) is the company that acts as the independent certification body for the aha! allergy seal of quality. It certifies and awards the allergy seal of quality for consumer goods and services that are produced and distributed subject to special consideration of allergy and intolerance issues.
We are in constant dialogue with SAS and have all own-brand products with allergen awards certified by the service.Swissveg
Swissveg is the oldest and largest lobby group for vegetarians and vegans living in Switzerland. The V label, founded by Swissveg, serves to declare that products are vegetarian or vegan.
We work in partnership with Swissveg and have products certified in accordance with the V label.Vegan Society Switzerland
The Vegan Society Switzerland is a non-profit organisation promoting a vegan lifestyle in Switzerland. It is a partner of the Vegan Society UK, which awards the Vegan Trademark.
We work in partnership with the Vegan Society Switzerland and have products certified in accordance with the Vegan Trademark.fial
The Federation of Swiss Food Industries (fial) is an amalgamation of Swiss food industry associations whose purpose is to uphold the shared economic and political interests of the affiliated industries and their member companies.
We have been a fial member for many years and are represented on the Food Commission, for example.IGZ
The Coeliac Society in German-speaking Switzerland (IGZ) is a health organisation dedicated to helping people who suffer from coeliac disease (gluten intolerance). The IGZ issues the licence for the gluten-free symbol (crossed-out ear of wheat) in Switzerland.
We have a licencing agreement with the IGZ and label all our gluten-free own brands with the gluten-free symbol. We also have regular meetings with the IGZ to deal with communication and licencing matters.
This is how we promote a balanced diet
A balanced diet is the basis for a healthy life. We campaign for this through our initiatives.
All Stories
GDI
Counting calories? No, thanks!
How do we eat today? A study by the Gottlieb Duttweiler Institute looked into this. The most interesting findings.
Sustainability
Which foods will fill our plates tomorrow
We're looking at some “Future Foods”: they’re all high in nutritional value and can be cultivated sustainably.
Vegan products
Vegan alternatives full of protein
We'll show you which vegan alternatives can help you to meet your daily protein requirements.
Sense of taste
How to learn to like broccoli and coriander
Yvonne Denoth tests food products for Migros. In the following interview, the sensory analyst explains how our sense of taste works and how you can learn to love healthy food.
Coeliac disease
A happy dance over gluten-free pizza
When Nancy Da Silva was diagnosed with coeliac disease ten years ago, her life became a little complicated. The Micarna employee is glad that Migros has now greatly expanded its gluten-free range.
Agriculture
Fact-checking myths about soy
The small soybean is regarded as a major environmental polluter. Why is that? What do farm animals and the vegan diet have to do with it? Answers to common prejudices.
Wild herbs
Why nettles and the like belong on your plate
Are all weeds bad? Not at all! How to gather wild herbs – and then use them to conjure up delicious dishes.
Podcast
Planetary health diet
What about a diet that isn’t only good for your body, but also for our planet?
Reducing sugar
Ms Paccard, how can yoghurt be made less sweet?
At Migros subsidiary Elsa, Marion Paccard is working on developing yoghurts that contain less sugar but still taste great. Find out how.
