Migros Neuchâtel-Fribourg opens its 50th shop in Serrières

As Migros celebrates its 100th anniversary, Migros Neuchâtel-Fribourg is proud to open its 50th shop today. The long-awaited store in the new Tivoli district of Serrières will offer a range of local, everyday products for immediate consumption in an 800m2 space. An underground car park with around thirty spaces is available to customers, with 45 minutes free parking. And a post office service will be available from the end of September.

Migros Neuchâtel-Fribourg is continuing its ambitious programme of renovating existing branches (4 to 5 per year) and opening new shops. A 51st will open in Matran in September. Thanks to its status as a regional cooperative, Migros Neuchâtel-Fribourg is able to invest an average of CHF 40 million a year in its infrastructure, enabling it to offer shops that are perfectly adapted to customers' needs and expectations, while at the same time being more energy-efficient. The majority of these investments are made with regional companies. These openings are also an opportunity to create new jobs in the region. In Serrières, 13 people have been hired to work in the shop under the direction of manager Sara Brito.

To celebrate this opening, on Friday 29 and Saturday 30 August, customers will be able to take advantage of an automatic 10% discount at the checkout, take part in a competition with CHF 5,000 in prizes to be won, discover a historical tunnel retracing the history of the cooperative's first stores as well as a Sugus bar in tribute to the factory established in the neighbourhood at the time. They will also be able to visit a historical tunnel that traces the history of the cooperative's first shops, as well as a Sugus bar in tribute to the factory that was established in the neighbourhood at the time.

A cheque for CHF 4,000 goes to Giant Studio
An official inauguration was held on Thursday 28 August. Jean-Marc Bovay, Director of Migros Neuchâtel-Fribourg, thanked all those involved in the project, including around forty Migros Neuchâtel-Fribourg employees and some 25 external companies and suppliers. Thierry Grosjean, Chairman of the Board of Directors of the cooperative, Emile Blant, President of the Grand Council of the Republic and Canton of Neuchâtel, and Daniel Veuve, Chancellor of the City and Commune of Neuchâtel, also spoke at the inauguration.tel and Daniel Veuve, Chancellor of the City and Commune of Neuchâtel, also spoke at the inauguration, using humour, historical references and words of thanks.

Jean-Marc Bovay handed over a symbolic key to the shop manager, Sara Brito. And as at every inauguration of the cooperative, a donation was made to a local association, thanks to the Migros Culture Percentage. CHF 4,000 was awarded to Ada Pisino, founder and director of Giant Studio. Pupils from this dance school demonstrated their talent in a show for the guests present.