Take a journey through our timeline
Immerse yourself in Migros' inspirational history. Our timeline highlights the key events and milestones from 100 years of Migros.
Our story
What Migros posters used to look like
Migros has been known for its creativity for as long as it has been advertising. We went into the archives and pulled out the best posters.
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Couldn't be fresher! A 2009 advert for organic carrots. © Archive FMC 
In 1938, Migros advertised its Ohä laundry detergent with the snappy slogan "Mi Mueter ischt e Schwyzeri - Si merkt's und spart es bitzeli" ("My mother is Swiss. She knows it and therefore tries to economise"). © Archive FMC 
Non-alcoholic apple cider, not alcohol: Gottlieb Duttweiler used this advert to position himself as the guardian of public health between 1950 and 1960. © Archive FMC 
"Oh du goldigs Sünneli" ("Oh, you golden sun"): an advert for suntan lotion (1950–1960). © Archive FMC 
In 1964, Migros promoted its ever-fresh cheese. The term "Migros" appeared only discreetly on the cheese spade. © Archive FMC 
Packed with Alpine power: an Aproz poster from 1981. © Archive FMC 
What kind of course was that? A 1969 advert for the Migros Club School. © Archive FMC 
Yes, in 1935 you really could buy strawberry, plum, blackberry and apricot jam for just CHF 0.25! © Archive FMC 
To mark its 75th anniversary, Migros published this poster in Japanese in 2000. This advertised the fact that new anniversary offers were available every week. © Archive FMC 
Migros has always offered "More for your money". In 2002, this prompted the image of a full shopping trolley. © Archive FMC 
From the fridge to the poster: this yoghurt advert (from 1950 to 1960) is truly mouthwatering. © Archive FMC
The history of Migros
Find out more about the early sales vehicles, the first self-service shop and founder Gottlieb Duttweiler and his wife Adele.
All Stories
Our story
Dutti: a man both loved and hated
During his lifetime, the founder of Migros was both revered and vehemently rebuffed. Why was this?
Our story
Dutti's life in 90 seconds
A new advert tells the story of how Gottlieb Duttweiler and his wife Adele founded Migros 100 years ago.
Our story
Typically Migros
The Migros product range was made up of strong and affordable own brands from the start.
Migros anniversary
Migros is turning 100
Are you a Migros kid? Test your Migros knowledge in our 100th anniversary quiz.
Our story
«Today I saw a girl whom I want to be my wife»
It's quite simply THE Migros love story: that of Adele and Gottlieb Duttweiler.
Migros Group
Cathy Moser was Switzerland's first female goalscorer
Cathy Moser was a striker in the first Swiss national squad. She also played for the Migros women's football team.
Migros anniversary
The Migros van: memories of a beloved old-timer
The Migros van is a part of many people’s lives. The best memories of the van.
Our story
The seal and monkey are getting a new friend
The range of Migros ice creams now also includes a caramel flavour. How the new animal made its ways into the freezer.