Our story
By founding Migros, the visionary entrepreneur Gottlieb Duttweiler and his wife Adele left their mark on Switzerland. How it all began in 1925.
Supermarket
How well do you know Blévita and M-Budget?
Migros began making its own products just three years after the company was founded. They still provide affordable and popular options to this day. How well do you know them?
More for Switzerland
Discover exciting stories about all aspects of Migros, our commitment and the people behind it. We also provide practical advice for everyday life.
All Stories
Migros anniversary
The year of celebration in orange
The many ways Migros celebrated its 100th birthday. A look back at Migros’ centenary.
Work environment
Where our presents come from
We visited the huge Digitec Galaxus logistics centre, which is a hive of activity over the Christmas period.
Migros Industrie
How farmer bars are made
The new vanilla and raspberry flavour is now on sale. We visited the factory where the bars are made.
Food waste
Saving food and helping people
A visit to "Tischlein deck dich": members of the FMC Executive Board support the team on site.
Supermarket
A look behind the meat counter
What customers want in the run-up to the festive season and the mistakes many people make when preparing meat.
Interview
Does Migros still want to sell organic products?
What is Migros’ future strategy for its organic range? Migros’ CEO shares his thoughts in an interview.
Migros Online
The product range will soon double in size
Migros Online CEO Katrin Tschannen on e-commerce, the future of shopping and robot dogs.
Sustainability
Migros is working on the flour of the future
New wheat varieties are analysed for their baking quality and ideal blends are developed every year.
Supermarket
The new design of Migros own brands
Many Migros own brands have received new packaging. Head of Marketing Rémy Müller explains why.
Food waste
What do you know about food waste?
Take part in the food waste quiz and find out how much you already know.
Our story
Dutti's life in 90 seconds
A new advert tells the story of how Gottlieb Duttweiler and his wife Adele founded Migros 100 years ago.
