Sustainable fishing
Fresh fish, but sustainable
Together with our partners, we are committed to responsible fishing.
A good catch
Fish and seafood from responsible sources
Our vision is for the Migros Group to only offer fish and seafood caught and produced in such a way that preserves stocks and ecosystems in the long term, thus maintaining socially responsible working conditions along the supply chain.
What we do
All our products, whether wild-caught or farmed, are assessed by our independent partner Sustainable Fisheries Partnership (SFP) in line with the same criteria. This applies to both conventional and certified fish and seafood. The assessments are published in detail for the Migros Group and Migros supermarkets by the Ocean Disclosure Project.
Transparent information
Together with our independent partner Sustainable Fisheries Partnership (SFP), we have developed the M-Check for fish and seafood from responsible sources.
Responsible sources
We do not offer any fish or seafood that is considered an endangered or threatened species according to the IUCN. In addition, the entire Migros Group refrains from selling any products that are rated with less than two stars in the M-Check for fish and seafood from responsible sources. More about our approach to sustainable procurement.
Socially responsible working conditions
We ensure fair working conditions through our collaboration with the amfori BSCI initiative and a self-declaration for suppliers of wild-caught fish. More information about the implementation of our social standards.
Progress in the network
Labels in our fish range
Which label best represents sustainability is a very complex matter. All standards cover a range of sustainability issues and are independently verified. In the case of fish and seafood, it is essential to distinguish between wild-caught and farmed (aquaculture) fish, as these two forms of production are fundamentally different. The two forms of production are therefore assessed according to different criteria.
ASC
The ASC label represents certified, responsible aquaculture and compliance with strict environmental and social standards for farmed fish and seafood.
MSC
The MSC label is committed to environmentally friendly wild catching for healthy maintenance of the marine habitat.
Migros Organic
Fish and seafood come from organic farms where the animals are reared under conditions that comply with strict organic standards.
Fish & seafood in the M-Check
This is how we evaluate fisheries and breeding facilities transparently with the M-Check Fish.
Buy fish with a clear conscience
Acting sustainably together
You can find out more about our commitment to a wide range of sustainable products in the stories.
All Stories
Sustainability
Weeding by robots
Fewer pesticides in agriculture? We present five pioneering methods.
Food waste
Turning beer into burgers
Thanks to a new process, V-Love meat substitutes are made using beer-brewing leftovers.
Sustainable products
What do you know about Fairtrade?
What is the most popular Fairtrade product? And who is this Max Havelaar anyway? Take our quiz and find out!
Fair trade
How fair is my T-shirt? How to find out
Can I buy a T-shirt with a clear conscience? How does Migros ensure that the people who contributed to the creation of the garment are protected and treated with respect at their workplace? Insights into the many stages on the way to the finished T-shirt.
More sustainable strawberries
Making strawberries more palatable for the environment
Migros has been selling sustainable strawberries from southern Spain since 2019.
Cultivating soybeans in Seeland
Soybeans: No fertiliser, no pests
Cattle graze next to soybean fields on the Garohof farm in the Bernese Seeland: why the future looks bright for this pairing.
Meadow milk
Milk in harmony with nature
Migros backs meadow milk where fresh milk is concerned. This commitment benefits not only the cows, which are able to spend plenty of time out in the fresh air, but also biodiversity and consumers too, who get greater sustainability for the same price.
Sustainable products
How green is your Christmas tree?
We find out how eco-friendly Christmas trees are. Our findings are surprisingly positive.
Animal welfare
More respect in egg production
Migros is actively taking action against the widespread killing of chicks.
Robust apple variety
Apples with a better immune system
There are new varieties of apples that are naturally more robust than the conventional varieties. How are these actually created and what makes them more robust?
Sustainable products
Going bananas? You bet!
Bananas are more popular than any other fruit. That's why it's all the more important that they are grown sustainably. Migros ensures that this is the case through its WWF banana project in Ecuador and Colombia.
Fairtrade roses
Stop and smell the sustainable roses
Roses are a classic among cut flowers. This is why Migros is committed to fairly grown roses.
