WWF bananas in a Migros store

Sustainable products

Going bananas? You bet!

Bananas are more popular than any other fruit. That's why it's all the more important that they are grown sustainably. Migros ensures that this is the case through its WWF banana project in Ecuador and Colombia.

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Michelle de Oliveira
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What we do

The banana is one of the most popular fruits in Switzerland. Migros customers currently buy 30,000 tonnes of bananas a year. In 1931, the banana was one of the first tropical products available at Migros. It's now a best-seller and the number one-product in the Migros fresh produce section. In fact, it is literally in first place: on our scales, you press 1 for bananas.

Challenging cultivation

Because they taste twice as good if you have a clear conscience, most of our bananas come from sustainable organic Fairtrade or Demeter sources or a project launched jointly with the WWF back in 2016.

Banana plantation

Conventional banana cultivation is associated with a number of ecological and social challenges. The fruit is grown on huge plantations using lots of water, fertiliser and pesticides.

WWF for responsible cultivation

This is where the WWF project for more responsible banana cultivation comes in. The project aims to make production more socially responsible and environmentally friendly. Almost 20 plantations in Ecuador and Colombia are currently involved.

More information, less water

For example, the irrigation method has changed fundamentally in recent years. In the past, producers simply guessed how much they should water the banana palms on their plantations. Today, water consumption is calculated separately for each plantation. That's because the water requirements differ from one plantation to another and depend on soil conditions and evaporation rates, for example.

Water treatment plants reduce consumption

Weather stations also provide precise data on factors such as air temperature, wind speed and sunshine. All this enables precise forecasts to be made. As a result, the plants are watered only as much as they actually need. Thanks to a water treatment plant, the water in which bananas are washed is reused over and over and again. These measures have ensured that the water consumed at plantations has fallen dramatically.

Weather station on banana plantation

Fertilisers and weed killers are also no longer employed. Today, weeds are cut with a brush cutter and left on the ground. The banana plants also remain in the field at the end of their life cycle. This provides the soil with additional nutrients and prevents it from drying out so quickly.

The WWF project aims for continuous improvement. Twice a year, independent experts check the measures taken by the plantations that also sell bananas to Migros.

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