Product responsibility

Swiss Animal Protection (SAP) is the oldest nationally active animal protection organisation in Switzerland. As the umbrella organisation of regional animal protection associations in Switzerland and the Principality of Liechtenstein, it raises awareness among animal owners and consumers through broad-based information campaigns, training events and information material for holistic animal protection.

The SAP inspects the slaughterhouses and slaughter animal transports for the labels IP-Suisse, Weide-Beef, Bio Weide-Beef and the Optigal brand offered by us. Furthermore, there is a regular exchange of information on improving animal husbandry in our product range.

We work closely with the Sustainable Fisheries Partnership (SFP) to assess the sustainability of our products with the M-Check «Fish from responsible sources». In addition to the M-Check rating, the partnership provides us with further sustainability tools, such as a risk assessment of all supply chains with regard to human rights and labour law violations.

SFP also organises various supply chain roundtables to develop improvements in certain sectors of fisheries or aquaculture from which Migros benefits directly or indirectly and in which we participate where possible. The Migros Group has been a member of SFP since 2022.

GlobalG.A.P. (Good Agricultural Practices) is an internationally recognised standard for good agricultural production. It includes requirements for food safety, environmental protection, occupational health and safety, and animal welfare. Migros has required its suppliers of fruit, vegetables, flowers and plants to comply with GlobalG.A.P., or SwissGAP in Switzerland, since 1999.

The additional standard GRASP (Risk Assessment on Social Practices) examines a range of requirements relating to working conditions, such as legally compliant wages, minimum age, correct employment contracts, etc.

Alongside WWF Switzerland, feed importers, the Swiss Farmers’ Union and IP-Suisse, we were one of the founding members of the Swiss Soy Network in 2010.

In May 2016, the members of the network reorganised themselves into an association with the aim of maintaining the proportion of sustainable and GMO-free soy in livestock feed in Switzerland at over 90%.

The expansion of the network’s activities to include other sustainability-relevant feed components is currently being examined.