Culture Percentage
A heart for diversity – how about two or three?
A total of 25 ideas made it to the final of the Migros Culture Percentage ideas competition. Choose now your favorite.
Our progress
Key figures on social cohesion
Our focus is on people, not profit. That’s why we are passionately committed to ensuring a sustainable quality of life and social cohesion – by transferring knowledge on sustainable consumption and establishing partnerships that enable the sustainable development of the environment and society along the value-added chain. We also support and promote a wide range of cultural, leisure and educational activities.
How we collect our data
For us, sustainable action is essential. To ensure the preservation of our planet and to eliminate social inequality, we must all change the way we think and take responsibility.
You can find out how we do this and obtain more details about the controlling methodology we implement on the sustainability governance page.
Sustainable consumption
Target: By 2025, a majority (over 50%) of customers will agree that Migros makes sustainable shopping easy.
This new target was established in 2022, which is why no data is available for 2021 and 2020.
Comments on the target status at the end of 2023:
This target is only reviewed every 2 years. According to the 2022 survey, Migros is spontaneously named the most sustainable company in Switzerland. Overall, the relevance of sustainability decreased in 2022, presumably due to negative external events such as the war in Ukraine or inflation. The M-Check as a central aid for sustainable shopping is the best-known assessment framework from the customer’s point of view. We are constantly working to make sustainable shopping even easier for our customers.
The goal was no longer pursued in 2024 due to the revision of the Sustainability Strategy.
Target: By the end of 2023, the sustainability principles that are applied to avoid disincentives with regard to sustainable consumption will be an integral part of all marketing processes and will be developed on an ongoing basis.
The goal was no longer pursued in 2024 due to the revision of the Sustainability Strategy.
Partnerships
Target: By 2025, we will ensure that all our partnerships play a part in fulfilling the Migros sustainability strategy.
The goal was no longer pursued in 2024 due to the revision of the Sustainability Strategy.
More information about our cooperative partnerships can be found here
Sustainable events
Target: By 2025, 67% of the events we sponsor are expected to achieve a sustainability performance of 67/100 points.
The following topics are assessed to measure sustainability performance: waste, procurement, mobility, catering, safety, energy, water.
More information at: https://www.nachhaltige-events.ch/
Comments on the target status at the end of 2023:
Thanks to our collaboration with acting responsibly AG, 87% of the events we sponsored in 2023 were sustainable. This means we have already achieved our 2025 target by 2023.
The goal had been achieved by 2023 and was therefore not pursued further.
A responsible employer
All key figures and information on the topic of employees can be found in the Annual report of the Migros Group and on Migros Group work environment.
Dive deeper into the topic!
There are exciting stories behind these figures. Find out more about our commitment to social cohesion in our stories.
All Stories
Culture Percentage
From poverty back to life
Poverty can strike people quite suddenly. But the road out of it is a long and arduous one.
Inclusion
A man with an iron will
An accident left René Hübner in a wheelchair. But he fought his way back to life. Today he works for Migros.
Working in the Migros Group
Jeremy's journey from language student to Club School employee
Born in Australia and now a resident of Basel, Jeremy Blanchard (42) learned German at the Migros Club School. Today, he works as a Product Manager for Languages. How this came about and where the challenges lie.
Migros diversity in numbers
Celebrating diversity at Migros
With 97,727 employees in over 100 companies, Migros Group takes diversity to heart. The current numbers.
From Syria to Switzerland
The Denner store as a classroom
Raparen Mohammad risked her life to escape from Syria. She now works at Denner in Rapperswil, where she is the assistant store manager.
Migros Commitment
Who is the woman behind the culture percentage?
As Head of Social Affairs and Culture, Mira Song manages a budget of millions of Swiss francs. We interviewed her.
Migros Pioneer Fund
Beautiful products also help in the last stage of life
Bitten Stetter designs products for the final stage of life. In this way, she improves the quality of life of terminally ill patients.
Apprenticeship with F status
«The apprenticeship is my chance to show that I've integrated»
Mohammad Yusufi (23) fled from Afghanistan as a teenager. He is now doing an apprenticeship at the Migros company Delica – even though he has only been temporarily admitted to Switzerland.
DNA
Migros does all this for Switzerland
It's an important job machine, protects the environment and demonstrates a commitment to society on several fronts. The figures behind this.
Refugee learns how to be a baker at Jowa
Refugee learns how to be a baker at Jowa
Syrian refugee Fuad Asaad works at Migros’ bakery arm Jowa, where he is training to be a baker. We show how he makes croissants, Wähe tarts and Linzer torte.
Ex Libris
What do the Swiss read?
A new study shows that books trigger positive feelings. One genre is particularly popular.
