A good cup of coffee!

Sustainable coffee enjoyment

A coffee farmer picks coffee fruits.

By the time your morning coffee reaches your cup, it has already been on a long journey. Growing, harvesting, processing and transporting coffee not only requires the involvement of a large number of people but also a high amount of resources, such as energy and water. In order to support people and conserve natural resources, we are committed to promoting sustainable coffee.

What we do

The average Swiss person drinks more than 1,000 cups of coffee a year – which equates to 9 kg of raw coffee. We want to make coffee growing sustainable and raise awareness as to how coffee can be enjoyed sustainably too. We are doing a lot to achieve this.

  • We source coffee from sustainable production and ensure fair working conditions for suppliers and producers. Our sustainability labels help provide consumers with information and guidance.

  • By the end of 2025, we want all coffee beans used for our own brand products to meet the Rainforest Alliance, Fairtrade Max Havelaar or EU Organic / Bio Suisse standards.

A dash of milk, sugar and certification

  • Sustainable coffee

    Enjoyment with a clear conscience

    Coffee can also be enjoyed sustainably. Let us show you how!

What we are currently doing

Enjoy sustainably thanks to our labels

Our labels testify to environmentally conscious cultivation, fair trade and first-class quality. With every cup of coffee, you are helping support sustainable coffee production.

  • Rainforest Alliance

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    Logo Rainforest Alliance

    The Rainforest Alliance promotes responsible and sustainable coffee cultivation. For this, it’s important that the coffee is traceable and that transparency is guaranteed for the entire production process. In 2018, the Rainforest Alliance joined forces with the UTZ programme to create a new certification programme that combines the strengths of both labels. The standards include specifications relating to the following:

    • Equal rights in production companies and collectives

    • Zero violence and harassment in the workplace

    • Employee health and safety

    • Ban on child labour

    • Wildlife and biodiversity protection

    • Water management

    • Reduction of greenhouse gases

    • Improved cultivation practice

    • Crop rotation and polyculture

    • Fairtrade Max Havelaar

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      Logo Max Havelaar

      Fairtrade is committed to sustainable cultivation and fair trading practices. Products bearing the “Max Havelaar” Fairtrade label are primarily intended to improve the living and working conditions of smallholder farmers and their families. This involves ensuring:

      • A guaranteed minimum price

      • A fixed premium paid directly to the producers

      • Regulated work conditions

      • Prohibition of exploitative child labour

      • Prohibition of discrimination

      • Environmentally-friendly cultivation

      • Protection of natural resources

      • Prohibition of dangerous pesticides

      • No genetically modified seeds

      • Transparent trading relations

      • Migros Bio

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        Migros Bio Logo

        The Migros Organic label indicates that a considerate approach to the environment has been used in production. This involves, for example:

        • Production in harmony with natural cycles

        • Promotion of natural soil fertility

        • Preventive plant protection instead of chemical protective agents

        • No genetic engineering or air transportation

        Give our certified products a try

        Acting sustainably together

        You can find out more about our commitment to a wide range of sustainable products in the stories.

        All Stories

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