Sustainable coffee
Enjoyment with a clear conscience
Coffee can also be enjoyed sustainably. Let us show you how!
A good cup of coffee!
Sustainable coffee enjoyment
By the time your morning coffee reaches your cup, it has already been on a long journey. Growing, harvesting, processing and transporting coffee not only requires the involvement of a large number of people but also a high amount of resources, such as energy and water. In order to support people and conserve natural resources, we are committed to promoting sustainable coffee.
What we do
The average Swiss person drinks more than 1,000 cups of coffee a year – which equates to 9 kg of raw coffee. We want to make coffee growing sustainable and raise awareness as to how coffee can be enjoyed sustainably too. We are doing a lot to achieve this.
We source coffee from sustainable production and ensure fair working conditions for suppliers and producers. Our sustainability labels help provide consumers with information and guidance.
By the end of 2025, we want all coffee beans used for our own brand products to meet the Rainforest Alliance, Fairtrade Max Havelaar or EU Organic / Bio Suisse standards.
A dash of milk, sugar and certification
What we are currently doing
Recycling coffee capsules
Cold coffee? As if.
Recycle coffee capsules? Logical and sustainable. We have a solution for every taste.
Podcast Chrut und Rüebli
CoffeeB and sustainability
Migros has declared war on coffee capsules with its CoffeeB coffee balls. The age in which tons of aluminium capsules ended up in the rubbish could now be over. It’s all thanks to a “capsule-free capsule system’ based on a ball of pressed coffee powder encased in a thin film.
Twelve facts about CoffeeB
The best capsules are no capsules
«CoffeeB»: the greatest product innovation in the history of Migros.
Enjoy sustainably thanks to our labels
Our labels testify to environmentally conscious cultivation, fair trade and first-class quality. With every cup of coffee, you are helping support sustainable coffee production.
Rainforest Alliance
The Rainforest Alliance promotes responsible and sustainable coffee cultivation. For this, it’s important that the coffee is traceable and that transparency is guaranteed for the entire production process. In 2018, the Rainforest Alliance joined forces with the UTZ programme to create a new certification programme that combines the strengths of both labels. The standards include specifications relating to the following:
Equal rights in production companies and collectives
Zero violence and harassment in the workplace
Employee health and safety
Ban on child labour
Wildlife and biodiversity protection
Water management
Reduction of greenhouse gases
Improved cultivation practice
Crop rotation and polyculture
Fairtrade Max Havelaar
Fairtrade is committed to sustainable cultivation and fair trading practices. Products bearing the “Max Havelaar” Fairtrade label are primarily intended to improve the living and working conditions of smallholder farmers and their families. This involves ensuring:
A guaranteed minimum price
A fixed premium paid directly to the producers
Regulated work conditions
Prohibition of exploitative child labour
Prohibition of discrimination
Environmentally-friendly cultivation
Protection of natural resources
Prohibition of dangerous pesticides
No genetically modified seeds
Transparent trading relations
Migros Bio
The Migros Organic label indicates that a considerate approach to the environment has been used in production. This involves, for example:
Production in harmony with natural cycles
Promotion of natural soil fertility
Preventive plant protection instead of chemical protective agents
No genetic engineering or air transportation
M-Check for coffee
With the M-Check, we provide transparent information about how the product performs in comparison to other products. The more stars it has, the more sustainable it is.
Give our certified products a try
Acting sustainably together
You can find out more about our commitment to a wide range of sustainable products in the stories.
All Stories
Fair trade
How fair is my T-shirt? How to find out
Can I buy a T-shirt with a clear conscience? How does Migros ensure that the people who contributed to the creation of the garment are protected and treated with respect at their workplace? Insights into the many stages on the way to the finished T-shirt.
More sustainable strawberries
Making strawberries more palatable for the environment
Migros has been selling sustainable strawberries from southern Spain since 2019.
Cultivating soybeans in Seeland
Soybeans: No fertiliser, no pests
Cattle graze next to soybean fields on the Garohof farm in the Bernese Seeland: why the future looks bright for this pairing.
Meadow milk
Milk in harmony with nature
Migros backs meadow milk where fresh milk is concerned. This commitment benefits not only the cows, which are able to spend plenty of time out in the fresh air, but also biodiversity and consumers too, who get greater sustainability for the same price.
Out of love for chicks
More respect in egg production
Migros is actively taking action against the widespread killing of chicks.
Robust apple variety
Apples with a better immune system
There are new varieties of apples that are naturally more robust than the conventional varieties. How are these actually created and what makes them more robust?
Sustainable products
Going bananas? You bet!
Bananas are more popular than any other fruit. That's why it's all the more important that they are grown sustainably. Migros ensures that this is the case through its WWF banana project in Ecuador and Colombia.
Sustainable products
Not all palm oil is the same
Palm oil has a bad reputation. In fact, the sourcing of palm oil is not without its problems. However, it makes an immense difference when sustainably sourced palm oil is used – for people, animals and the rainforests. Migros is making a strong case for this.
Fairtrade roses
Stop and smell the sustainable roses
Roses are a classic among cut flowers. This is why Migros is committed to fairly grown roses.
Sustainable products
Real meat without animal suffering
In an effort to avoid animal suffering and protect the environment, the food industry has been working to create cultured meat for many years. The first such products have already been approved for sale in Singapore and the United States. However, it will still take a little longer in Switzerland. We answer the most important questions.
Sustainable products
More sustainable apples and pears
More protection for the environment and more biodiversity – while continuing to sell the finest apples and pears: Migros is tackling these pip fruit-growing challenges.
Sustainable cosmetics
Migros without microplastics
Microplastics are barely visible – but the consequences of them are enormous. That’s why Migros is setting an example: the Mibelle Group is completely dispensing with the harmful ingredient in its cosmetic products.
