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How Migros chocolate bunnies are made
From the initial idea to production: how Easter bunnies are created for Migros and who belongs to the bunny-making team.
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Migros Group
The Migros Group is emerging stronger from its transformation. Its supermarkets performed solidly, while its non-food business grew strongly.
of group revenue was recorded, although this includes proceeds from divested companies. The turnover in the remaining business areas, which climbed to CHF 29.4 billion (+1.1%), is significant for the comparison with the previous year.
of group profit was generated; a significant rise on the previous year (CHF 419m). This also includes special effects from the disposal of companies.
was the equity in Migros’ retail and industry businesses at the end of 2025. That's 80.6% of total assets (previous year: 78.7%). Migros is therefore in robust financial health.
revenue growth was posted by the non-food retail division, bringing the total to CHF 3.5 billion. This was mainly driven by the online retailer Digitec Galaxus, which extended its position as Switzerland’s market leader.
turnover was generated by Migros healthcare services. That's an increase of 4.7%.
new customers were attracted by Migros Bank. At CHF 276.2 million, annual profits were down slightly (-2.1%), mainly due to lower key interest rates.
apprentices worked for the Migros Group in more than 55 professions - as did 91,689 employees. Migros is Switzerland’s largest private-sector employer and training provider. It currently has more than 1000 vacancies.
was invested by Migros in Switzerland, including in stores, the logistics operations of Digitec Galaxus and Denner and Migros Industrie’s production facilities.
was spent by Migros Commitment to fund projects in the areas of culture, society, education, leisure and business.
Discover exciting stories about all aspects of Migros, our commitment and the people behind it. We also provide practical advice for everyday life.